Hill Holliday Media Agency Adopts Leading Offline Attribution Solution to Track Physical-World ROI for Campaigns Across All Media
SAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced a partnership with the media agency Trilia, which will receive real-time access to NinthDecimal’s unique audience insights and ROI measurement based on consumers’ physical-world behavior. Trilia clients can now leverage sophisticated audience targeting for direct and programmatic campaigns, ecosystem-wide offline attribution and measurement and critical audience insights that complement existing customer data. With a client roster including Dunkin Donuts, John Hancock, TJX and other major brands, Trilia’s decision to work with NinthDecimal further underscores how physical-world data can bring marketers unique advantages in connecting their media strategy to customers’ offline behavior.
NinthDecimal offers a unique physical-world data set that complements Trilia clients’ existing consumer data. Having ongoing access to this data will empower these brands to uncover a major “blind spot” and gain insight into what their customers are actually doing every day in the physical world. These understandings cultivate a full view of the customer, helping to inform content, messaging, media strategy and bringing even more strength to the data-driven decisions that Trilia is famous for keeping at the core of their strategy. Going beyond old models that address metrics like brands’ market share of exposure, the new data and insights enable Trilia to find buyers who will add incremental value for brands and to deploy omni-channel marketing strategies to reach them effectively.
Trilia has built a reputation for leveraging powerful data and insights that allow them to go beyond the traditional client relationship to drive greater success for each unique client. The precision, scale, and quality of NinthDecimal’s data uniquely complements Trilia’s customized value and services created for each client.
“Our agency is founded on the principle that combining science with ideas leads to better outcomes, and NinthDecimal’s precision and accuracy makes them the perfect data partner to drive intelligent and informed campaigns on behalf of our clients,” said Trilia President Cindy Stockwell. “We already share a number of major clients, and the new partnership will streamline the way we integrate NinthDecimal’s unique data into every aspect of our campaigns.”
With direct access to NinthDecimal’s Location Conversion Index® solution, which is built on the industry’s most accurate and precise data signal, Trilia clients can now track incremental lift in store visits, resulting from specific advertising campaigns, in real time. NinthDecimal’s cross-device solution provides the most accurate measurement across the entire marketing ecosystem, extending attribution across mobile web, desktop, tablets and mobile apps.
The partnership also sets the framework for creating value in media, leveraging unique audience building for media activation specific to each Trilia client. And by getting an even closer understanding of Trilia clients’ needs, NinthDecimal is able to better align its product roadmap to specific market demands as brands put more resources into mobile advertising and omni-channel strategies.
“Our partnership with Trilia, which represents our latest strategic collaboration with a major agency, demonstrates NinthDecimal’s leadership of the omni-channel audience and measurement market,” said NinthDecimal CEO Mike Fordyce. “We’re excited to help Trilia clients achieve better results across mobile, desktop and TV based on a unified view of the customer with real-time campaign insights.”
The new partnership gives Trilia clients access to the largest measured audience in the industry, representing more than two-thirds of all U.S. smartphone owners. NinthDecimal’s database includes more than 135 million consumers, generating more than 1.5 trillion data points per month, providing marketers with scale of data necessary to gain accurate intelligence for key strategic decisions.
Trilia launched as a separate-branded, full-service media agency born from the Media, Strategy, and Analytics department of Hill Holliday. Trilia was created with one primary objective in mind: We felt that media creativity is really lacking in the rush to data and cost efficiency, and clients are craving a trusted partner that could provide both. Trilia is the media agency of record for such leading brands as Dunkin’ Donuts, The TJX Companies, John Hancock, Supercuts, and Great Wolf Lodge to name just a few . For more about Trilia, please visit http://www.triliamedia.com.
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.