According to eMarketer, more than 80 percent of display ads will be transacted programmatically by 2018. Higher-quality data, differentiated data inputs, and continued automation will work together to continue to fuel programmatic growth. To track the growth, we analyzed the data from the 1st half of 2016, and are pleased to announce our latest programmatic infographic.
Our 2016 Programmatic Review infographic reveals marketer’s programmatic buying trends, including:
- Which location data based audiences are being targeted
- What types of marketers are finding value in programmatic
- What verticals are adopting programmatic buying
- Other programmatic insights and trends
Take a look at the infographic here and stay tuned for our next quarterly insight.
To learn more about the continued rise in programmatic, read the Street Fight byline by NinthDecimal’s president, David Staas: Why People-Based Marketing Platforms Will Begin to Dominate in 2017.