“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, growth of offline attribution and the NinthDecimal/The Trade Desk partnership that is helping brands deliver on their marketing strategies. “Together, our integration helps our advertisers solve for common campaign strategies […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]
Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, Senior Partner Manager, Programmatic Solutions, leading a Programmatic Bootcamp session on how marketers can understand a consumer’s journey using CRM and physical world data in programmatic environments. She speculated that physical world data will continue to […]
“The growing importance and availability of mobile audiences will make mobile programmatic buying a critical aspect of the marketing strategy for many brands.” Interested in learning more? Check out NinthDecimal’s president, David Staas’ programmatic byline published in MediaPost’s Real Time Daily, Why Mobile Programmatic Will Become An Advertising Necessity.
In early March, Mike spoke with StreetFight about data and his 2016 predictions. Data will be the key to our industry evolution especially with attribution, omni-channel on boarding, disruption of TV ad buying & mobile programmatic. View the full article here.