Bottoms Up to a High Video Completion Rate

It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed […]

Partnership With AdColony To Create Immediate Market Growth Opportunities

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]

NinthDecimal Presents at iMedia Summit on How Physical World Data Can Help Buyers Understand the Consumer’s Journey

Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, Senior Partner Manager, Programmatic Solutions, leading a Programmatic Bootcamp session on how marketers can understand a consumer’s journey using CRM and physical world data in programmatic environments. She speculated that physical world data will continue to […]

What Does #PokemonGO Mean for Location Data?

AdExchanger’s Allison Schiff spoke with our president, David Staas, to discuss the impact of Pokémon Go on location data. “You, of course, need to make sure people are clear on what they’re signing up for and what kind of information they’re sharing,” Staas said. “But to me, this is the next step in the evolution of the […]

Mobile Beyond the Screen: A Panel Discussion

“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. Almost all of the advertising industry members at the Interactive Advertising Bureau (IAB) Town Hall raised their hands. “And what did you do? Did you continue on with your day? Or did you […]

Download Now: Full Sports Authority Insights

After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, 2016. In March, the company planned to close only 140 of the stores, however after considering restructuring, the decision was made to close the entire company’s 463 stores. Though a sad day for the employees, there […]

Announcing AlwaysOn OnMedia Top 100 Winner!

NinthDecimal has been selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth Consecutive Year. Inclusion in the OnMedia 100 signifies leadership and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. NinthDecimal was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on […]

Amy Caplan, NinthDecimal’s Vice President of Strategic Partnerships, Discusses Women in Tech & More

Amy Caplan of NinthDecimal, interviewed by Aruna Paramasivam of MediaMath, discusses being ahead of the curve on a range of topics; from partnerships pushing boundaries, to physical world data at the forefront of industry conversations, to the empowerment of women in leadership. Read Article