Posts

Three Ways to Think Omni-Channel This Year

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]

9Dialogues: Featuring Lauren Zukowski

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]

NinthDecimal Presents at iMedia Summit on How Physical World Data Can Help Buyers Understand the Consumer’s Journey

Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, Senior Partner Manager, Programmatic Solutions, leading a Programmatic Bootcamp session on how marketers can understand a consumer’s journey using CRM and physical world data in programmatic environments. She speculated that physical world data will continue to […]

9D University Rocked Carat’s Mobile Day

It was back to school for those at the Carat Mobile Immersion Day. A special appearance was made by “Professor” Kevin Ching (VP of Product) who headed the 301 class on the Mastering Mobile Location Application. Staying true to pedagogy, a pop quiz was given at the start of each session to brand-specific teams about […]

Learn About Offline Attribution in Our Brand New Measurement Playbook

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location data can help marketers measure advertising’s impact on real world behavior. The playbook guides the reader through the challenges marketers face with traditional attribution options and how the right location data can reveal true offline attribution insights. You’ll […]

ARF Interviews NinthDecimal President, David Staas in Sunny Cannes

David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation at the Cannes Lions International Festival of Creativity 2016. Check out the full interview below:

Mobile Beyond the Screen: A Panel Discussion

“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. Almost all of the advertising industry members at the Interactive Advertising Bureau (IAB) Town Hall raised their hands. “And what did you do? Did you continue on with your day? Or did you […]

NinthDecimal Is Named a “Cool Vendor” by Gartner

SAN FRANCISCO — May 10, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced that it has been named a “Cool Vendor” by Gartner, Inc. NinthDecimal is one of just five companies that Gartner, the world’s leading information technology research and advisory company, recognized in its “Cool Vendors in Mobile Marketing, 2016”¹ […]

NinthDecimal & TiVo Host Rooftop Cocktails at AdWeek NYC

On the evening of Sept. 30th with Ad Week NY in full swing, NinthDecimal & TiVo co-hosted a vibrant cocktail party on the rooftop of the Roosevelt Hotel’s MAD46.  The weather cleared and provided us a picturesque vantage over Manhattan to celebrate our partnership that makes omni-channel measurement a reality for marketers looking to close […]