Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers are expected to spend $129 billion in digital media this year, per eMarketer. While the business objectives could be anything from increasing brand preference to foot traffic or sales, most digital media KPIs tend to […]
Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]
Inside look at how top brands are leveraging today’s data and technology to achieve omni-channel marketing success.
Last week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger in New York. For two full days, executives and marketers from top brands, agencies, and publishers gathered to explore the latest trends in digital marketing and advertising technology. The NinthDecimal team was in full force both days starting with a presentation […]
On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]