Posts

Three Ways to Think Omni-Channel This Year

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]

NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar

Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on 6 common industry myths surrounding location data measurement such as “It is impossible to tell whether a person actually visited, or was just nearby” and “Location-based measurement is not as actionable as sales data.” These myths, along […]

Busting the Myths of Location-Based Measurement

Offline Attribution in the World of Digital The ecommerce world has a host of data available for marketers to gauge success – CPM, Impressions, Engagement, Page Views, CTR, etc.  But as soon as we move to the “real world,” there’s a big gap in what marketers know about their customers. For brands whose primary purchase […]

Learn About Offline Attribution in Our Brand New Measurement Playbook

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location data can help marketers measure advertising’s impact on real world behavior. The playbook guides the reader through the challenges marketers face with traditional attribution options and how the right location data can reveal true offline attribution insights. You’ll […]

ARF Interviews NinthDecimal President, David Staas in Sunny Cannes

David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation at the Cannes Lions International Festival of Creativity 2016. Check out the full interview below: