Posts

9Dialogues Featuring Mark Dixon

9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the topic of multi-touch attribution (MTA) including the many advantages of using MTA. We are going to talk with Mark about three key topics surrounding MTA: What is it?, Why all the buzz around it?, and why […]

Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner

NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]

NinthDecimal Gives Back: Volunteering at GLIDE

Yesterday, the San Francisco NinthDecimal team was overjoyed to volunteer for GLIDE, a well-known charity organization based in San Francisco. GLIDE’s mission is to create a radically inclusive, just and loving community mobilized to alleviate suffering and break the cycles of poverty and marginalization. It was a pleasure to help out for the Grocery Bag […]

Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence

SAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced a partnership with the media agency Trilia, which will receive real-time access to NinthDecimal’s unique audience insights and ROI measurement based on consumers’ physical-world behavior. Trilia clients can now leverage sophisticated audience targeting for direct and programmatic campaigns, […]

Announcing our New Partnership with Qualia

We’re thrilled to announce our partnership with Qualia Media, the leading SaaS-based cross-device marketing technology platform that targets audiences based on multiple “consumer intent” signals and provides integrated device-based attribution. This partnership provides a powerful new proposition for NinthDecimal clients and offers the solution of layering true cross-device identification on top of our location based attribution. […]

NinthDecimal’s New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape

SAN FRANCISCO — June 30, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced that it has been accepted as a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Following a rigorous vetting process by the not-for-profit […]

Under the Hood Series: The Drift Zone

This is the second article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. In our first article “The Blue Dot Effect”, we discussed how precision filtering techniques can solve for […]

NinthDecimal listed as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report

Adding another notch on the wall of great things happening at NinthDecimal, we are proud to announce that NinthDecimal is one of five companies to be recognized by Gartner, the world’s leading information technology research and advisory company, as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report. In addition to revealing […]

Under the Hood Series: The Blue Dot Effect

Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. We’re going to geek out a bit on technology in this series and […]

Amy Caplan, NinthDecimal’s Vice President of Strategic Partnerships, Discusses Women in Tech & More

Amy Caplan of NinthDecimal, interviewed by Aruna Paramasivam of MediaMath, discusses being ahead of the curve on a range of topics; from partnerships pushing boundaries, to physical world data at the forefront of industry conversations, to the empowerment of women in leadership. Read Article