9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]
A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]
“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. Almost all of the advertising industry members at the Interactive Advertising Bureau (IAB) Town Hall raised their hands. “And what did you do? Did you continue on with your day? Or did you […]
“The growing importance and availability of mobile audiences will make mobile programmatic buying a critical aspect of the marketing strategy for many brands.” Interested in learning more? Check out NinthDecimal’s president, David Staas’ programmatic byline published in MediaPost’s Real Time Daily, Why Mobile Programmatic Will Become An Advertising Necessity.