Posts

9Dialogues: Featuring Ryan Kanterman

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]

Partnership With AdColony To Create Immediate Market Growth Opportunities

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]

Register: Stages of a Digital Marketing Campaign Webinar

Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains of data to assess campaign results, the success or failure of a campaign is predicated on many factors. Please join NinthDecimal, ShopAdvisor, and Mobee on Tuesday, February 28th at 1pm (EST) for an informative webinar […]

9D University Rocked Carat’s Mobile Day

It was back to school for those at the Carat Mobile Immersion Day. A special appearance was made by “Professor” Kevin Ching (VP of Product) who headed the 301 class on the Mastering Mobile Location Application. Staying true to pedagogy, a pop quiz was given at the start of each session to brand-specific teams about […]

NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar

Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on 6 common industry myths surrounding location data measurement such as “It is impossible to tell whether a person actually visited, or was just nearby” and “Location-based measurement is not as actionable as sales data.” These myths, along […]

Learn About Offline Attribution in Our Brand New Measurement Playbook

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location data can help marketers measure advertising’s impact on real world behavior. The playbook guides the reader through the challenges marketers face with traditional attribution options and how the right location data can reveal true offline attribution insights. You’ll […]

Location Data the Key to Cross-Channel Attribution

As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution and measurement has increased. In a recent blog post, Vikrant Gandhi of Frost & Sullivan shared his perspective on the need for advanced measurement across channels, citing mobile location data as a strong signal for understanding actual consumer behavior and ultimately measuring campaign effectiveness. […]

Popular Audiences, Key Trends & Top Verticals in Mobile Programmatic Ad Buying

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. In fact, mobile budgets for programmatic grew exponentially over the last year. This trend is more than a shift in resources from traditional digital ad buys — what’s really exciting is how brands are putting their 1st party consumer […]

NinthDecimal & TiVo Host Rooftop Cocktails at AdWeek NYC

On the evening of Sept. 30th with Ad Week NY in full swing, NinthDecimal & TiVo co-hosted a vibrant cocktail party on the rooftop of the Roosevelt Hotel’s MAD46.  The weather cleared and provided us a picturesque vantage over Manhattan to celebrate our partnership that makes omni-channel measurement a reality for marketers looking to close […]