Posts

TiVo Research Used NinthDecimal Data for Q2 State of TV Report

TiVo Research released its quarterly Q2 State of TV Report, which tracks time-shifting using TiVo’s Media TRAnalytics data set, which anonymously aggregates set-top box data from more than 2.3 million households including TiVo owners and other cable providers. Since announcing the partnership with TiVo Research in 2015, this is the first report featuring location data […]

NinthDecimal University Makes the Grade at Kepler Group

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” Carin led the session and spoke about how NinthDecimal’s ability to build custom target audiences using our precise data, how our Location Conversion Index (LCI®) dashboard measurement solution allows marketers to see the how successful their campaign advertising is at […]

Location Data the Key to Cross-Channel Attribution

As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution and measurement has increased. In a recent blog post, Vikrant Gandhi of Frost & Sullivan shared his perspective on the need for advanced measurement across channels, citing mobile location data as a strong signal for understanding actual consumer behavior and ultimately measuring campaign effectiveness. […]

Under the Hood Series: The Cleanliness of Context

This is the third article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. The Maps that can Misguide Context In our personal lives, we rely heavily on the maps and […]

Under the Hood Series: The Drift Zone

This is the second article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. In our first article “The Blue Dot Effect”, we discussed how precision filtering techniques can solve for […]

Under the Hood Series: The Blue Dot Effect

Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. We’re going to geek out a bit on technology in this series and […]