Posts

comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]

Three Ways to Think Omni-Channel This Year

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]

NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI®

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]

3 Ways to Use CRM Data You’ve Likely Never Considered

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]

Webinar: How to Get the Most Out of Your CRM Data

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

Announcing our Partnership with Affinity Solutions

We’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here. To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts […]

Media Innovator Joins NinthDecimal’s Board of Directors

We’re excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined NinthDecimal’s Board of Directors. Manish brings a wealth of experience and knowledge to our board which is made up of leaders spanning marketing and advertising technology industries. In addition to comScore, […]

Partnership With AdColony To Create Immediate Market Growth Opportunities

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]

NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar

Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on 6 common industry myths surrounding location data measurement such as “It is impossible to tell whether a person actually visited, or was just nearby” and “Location-based measurement is not as actionable as sales data.” These myths, along […]