NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI®

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]

9Dialogues: Featuring Ryan Kanterman

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]

Partnership With AdColony To Create Immediate Market Growth Opportunities

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]

Foot Traffic Verifies NFL Viewership Decline

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]

9Dialogues: Featuring Sable Mi

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Sable Mi, VP, Head of Research and Insights at NinthDecimal, and hear her thoughts on advertising and where the industry is heading. Can you share a bit about your career/background prior to […]

NinthDecimal University Makes the Grade at Kepler Group

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” Carin led the session and spoke about how NinthDecimal’s ability to build custom target audiences using our precise data, how our Location Conversion Index (LCI®) dashboard measurement solution allows marketers to see the how successful their campaign advertising is at […]

Learn About Offline Attribution in Our Brand New Measurement Playbook

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location data can help marketers measure advertising’s impact on real world behavior. The playbook guides the reader through the challenges marketers face with traditional attribution options and how the right location data can reveal true offline attribution insights. You’ll […]

Closing the Loop: Accurate Mobile Attribution

Michael Boland’s latest article on mobile attribution traces the evolution of mobile advertising as it ties into real-world foot traffic and purchase behavior. Because 93% of U.S. retail spending happens offline, advertisers have an urgent desire to understand how their mobile marketing dollars translate to actual store visits and purchases. Boland highlights how the focus […]