Foot Traffic Verifies NFL Viewership Decline

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]

Download Now: Full Sports Authority Insights

After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, 2016. In March, the company planned to close only 140 of the stores, however after considering restructuring, the decision was made to close the entire company’s 463 stores. Though a sad day for the employees, there […]

Popular Audiences, Key Trends & Top Verticals in Mobile Programmatic Ad Buying

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. In fact, mobile budgets for programmatic grew exponentially over the last year. This trend is more than a shift in resources from traditional digital ad buys — what’s really exciting is how brands are putting their 1st party consumer […]