Foot Traffic Verifies NFL Viewership Decline

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]

Closing the Loop: Accurate Mobile Attribution

Michael Boland’s latest article on mobile attribution traces the evolution of mobile advertising as it ties into real-world foot traffic and purchase behavior. Because 93% of U.S. retail spending happens offline, advertisers have an urgent desire to understand how their mobile marketing dollars translate to actual store visits and purchases. Boland highlights how the focus […]