Posts

Embracing Outcome-Based Measurement For Growth

Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers are expected to spend $129 billion in digital media this year, per eMarketer. While the business objectives could be anything from increasing brand preference to foot traffic or sales, most digital media KPIs tend to […]

Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner

NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]