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Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]

TiVo Research Used NinthDecimal Data for Q2 State of TV Report

TiVo Research released its quarterly Q2 State of TV Report, which tracks time-shifting using TiVo’s Media TRAnalytics data set, which anonymously aggregates set-top box data from more than 2.3 million households including TiVo owners and other cable providers. Since announcing the partnership with TiVo Research in 2015, this is the first report featuring location data […]

NinthDecimal and Nielsen Catalina Solutions Give a Reason to Love Hump Day

On Wednesday, 9/28/16, NinthDecimal hosted its 3rd annual AdWeek soirée at the Haven Rooftop at the Sanctuary Hotel, co-sponsored by partner Nielsen Catalina Solutions. A crowd of about 200 people gathered throughout the night to celebrate with flowing libations the midpoint of the week-long series of conferences, sessions, and webinars. Participating in the Brand Innovators […]

Who Stands to Gain from the Sports Authority Closures?

Interested how mobile location data can accurately predict retail foot traffic? We analyzed the retailers that may benefit from Sports Authority’s demise. Learn more in Adweek, GeoMarketing and MarktingLand.