Effective Date: 05/20/2018
NinthDecimal is a location-based media company that provides an advertising platform and revenue model for mobile applications. NinthDecimal partners with these services to bring advertising revenue into their services, so they have additional income to provide useful mobile applications for the on-the-go lifestyle. NinthDecimal is a NAI member and adheres to the NAI Codes of Conduct. We also adhere to the Digital Advertising Alliance Codes as applicable to our business.
Mobile Device Location: If you agree to share your precise location when you sign into an app, that information can be shared with NinthDecimal. NinthDecimal works with apps that offer you choices about having your location data collected.
NinthDecimal knows you value your privacy and we pledge to protect it and adhere to industry standards for Internet and mobile advertising.
We automatically collect and receive information about users such as, but not limited to, browser identifiers, session information, advertising identifiers (such as IDFA and AAID), device type, carrier provider, IP addresses, carrier user ID, precise geo-location information, sites visited and clicks on advertisements we display.
When you visit our website, we do not link the information we store in cookies to any personal information you may submit through our website, www.ninthdecimal.com.
How We Use and Disclose Information
NinthDecimal uses the collected information to target and display advertisements that may be of interest to you. We may also use the information to help measure the effectiveness of advertising campaign and similar market research programs. And where we are able to infer that one or more browsers or devices are from the same user or household, we will link those browsers and devices into a device graph.
NinthDecimal does not knowingly use information on our platform that comes from what we consider to be sensitive health information. We may use health-related segments that are inferred from data we collect but are not derived from sensitive health data (e.g. we don’t use things like medical records). Click here for a list of the standard health-related segments that may be used in NinthDecimals’s Platform.
We may provide the collected information to our subsidiaries, third party partners and agents to improve advertisement targeting, make and create offers, provide reporting to advertisers and clients, and to improve our systems and products.
We may onboard additional information from clients into our data set to help those clients obtain additional insights about their customers and prospective customers.
If you don’t want the information we collect used for the purpose of serving you targeted ads while you access the third-party applications of our mobile partners, we offer a number of choice mechanisms. We generally don’t respond to browser based Do Not Track signals. Please note that none of our choice mechanisms will opt you out of being served advertising. You will continue to receive generic ads but they won’t be targeted by us and we will remove opted out browsers or devices from our ad targeting device graph. Your opt-out choice will be applied only to the browser or device that has opted out.
In Ad Opt-Out. You may opt-out by selecting the Ad Choices icon within an advertisement targeted by NinthDecimal and following the instructions.
TRUSTe Privacy Application Opt-Out. You may also opt-out of targeted advertisements on mobile applications from NinthDecimal by using the TRUSTe Privacy Application; you may download the TRUSTe Privacy Application by visiting your App Store, or by clicking here for Apple iOS or here for Android.. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
Mobile O/S Opt-Out. We also honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collection from that device to deliver targeted advertising.
Mobile Location Choices. If you’d like to adjust your setting regarding the use of precise location data by third parties such as NinthDecimal, you may do so via your device settings. Also, most mobile applications that collect precise location information offer mechanisms to control the collection and use of precise location information. Please note that these choice mechanisms won’t impact previously collected precise location information that has been de-identified. Also, by turning off location-based services, you will lose all the benefits of those location-based services on your phone.
Browser based Opt-Out. If you’d like to opt-out of receiving targeted ads from NinthDecimal via your browser, please click here and TRUSTe will drop an opt-out cookie on your browser. The opt-out cookie tells our systems not to serve targeted advertising to that browser. Please note that if you delete your cookies, you may need to renew this opt-out choice. Similarly, this opt-out mechanism may not work properly if your browser is set to restrict cookies.
We follow generally accepted standards to protect the information we collect such as encryption, both during transmission and once we receive it. No method of transmission, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.
How Long is the Data Stored?
NinthDecimal retains the data it collects through its advertising solution for a period of up to 13 months. After this time the data is anonymized, aggregated and then stored for analytical purposes.
Tracking of Children
NinthDecimal does not knowingly track the personally identifiable information of people under the age of 13 or knowingly track information from sites directed to people under the age of 13.
Disclosure of Information to Third Parties, Onward Transfer
NinthDecimal may share information with trusted third-party contractors. These third party contractors are prohibited from using the information for purposes other than performing services for NinthDecimal. We may also may share aggregate data collected on the website or via its technology with unaffiliated third parties.
We may disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
Finally, NinthDecimal may transfer information, including any personally identifiable information we have, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If NinthDecimal is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
European Economic Area
NinthDecimal’s advertising solution is focused on the North American marketplaces and does not knowingly process the personal data of data subjects located in the EU. To the extent we are made aware that our advertising solution contains the personal data of an EU data subject, we will take reasonable steps to remove the data from our systems.