Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. In fact, mobile budgets for programmatic grew exponentially over the last year.
This trend is more than a shift in resources from traditional digital ad buys — what’s really exciting is how brands are putting their 1st party consumer data on programmatic platforms to enable highly sophisticated targeting & measurement.
Our 2015 Mobile Programmatic Year In Review infographic reveals marketer’s programmatic buying trends, including:
- Programmatic buys increased 430% in 2015
- CPG had the biggest increase in programmatic investment, now at #1
- CPG, Auto & Retail lead mobile programmatic buying
- After demographics, Shoppers were the hottest audience segments — more specifically with Luxury Shoppers leading the segment at 49%