Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the ability to create, activate and measure media campaigns that reach consumers based on what they buy and their physical-world behavior.

NCS+NinthDecimal – Nielsen Catalina Solutions

Since this one-of-a-kind partnership was established, it has been bridging audience segments based on purchase history from NCS with location-based audience intelligence from NinthDecimal’s Location Graph™ for some of the most well-known CPG brands in the US. NCS is able to activate its data segments across across all forms of media including NinthDecimal’s media network of publishers.

NinthDecimal’s ability to strategically reach consumers based on where they go in the physical world is a very powerful value proposition for marketers. By bridging NinthDecimal audience intelligence with NCS purchase history, advertisers are enabled to plan their media campaigns using the two most effective marketing metrics available.

NinthDecimal creates an average of 10,000 custom segments annually for major brands, built on the signals that deliver the best campaign reach and accuracy available including location, lifestyle behaviors, shopping behaviors and many others.