NinthDecimal’s New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape

Rigorous Vetting Protocol Finds NinthDecimal Business, Data and Technology Practices Meet Strict Industry Standards for Privacy and Data Protection

SAN FRANCISCO — June 30, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced that it has been accepted as a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Following a rigorous vetting process by the not-for-profit organization, NinthDecimal’s acceptance further underscores its commitment to consumer privacy.

NAI promotes consumer privacy and trust by creating and enforcing high standards for responsible data collection and practices among its members. By joining NAI, NinthDecimal continues to demonstrate its devotion to digital advertising best practices respecting consumer preferences and safeguarding data. Following a detailed review of NinthDecimal’s business, data, and technology practices, the NAI found that NinthDecimal met or exceeded all of its standards for the responsible collection and use of consumer data.

“Since its founding, NinthDecimal has recognized the foundational importance of consumer trust, and we have consistently worked with third-party groups to publicly validate our industry-leading standards for privacy and data protection,” said David Staas. “We’re honored to join NAI in setting a high bar for consumer privacy as the advertising industry continues to evolve rapidly.”

NAI is comprised exclusively of third-party digital advertising companies, with more than 100 members committed to empowering consumers to make informed choices about the collection of data for advertising. As digital advertising content continues to grow and diversify, new technologies emerge, and new laws and regulations are put forward, the NAI maintains its position as a vigorous advocate for responsible advertising standards and self-regulation.

“We’re delighted to have NinthDecimal join NAI, where the company’s innovation in audience intelligence and measurement, along with its deep respect for consumer privacy, will serve to support NAI’s mission of shaping industry best practices,” said NAI President and CEO Leigh Freund. “NinthDecimal is also representative of the many ways NAI members are exploring new technologies – like the expanding use of location data – to deliver better consumer experiences.”

NinthDecimal is also a TRUSTe partner and member of the Digital Advertising Alliance, providing OBA compliance and AdChoice opt-out options to all consumers experiencing mobile ads. Since pioneering the AdChoice experience in 2012, NinthDecimal remains the only mobile ad tech firm to offer a “mobile ad choices” icon and opt-out option with every ad served.


About the NAI
Founded in 2000, the not-for-profit Network Advertising Initiative (NAI) is the leading non-profit self-regulatory association comprised exclusively of third-party digital advertising companies and dedicated to responsible data collection and its use. Almost every Internet ad served in the United States involves the technology of one or more of the NAI’s approximately 100 member companies, who provide the infrastructure for the Interest-Based Advertising that enables a thriving and diverse market of ad-supported free content and services. The NAI’s role is to help promote consumer privacy and trust in this market by creating and enforcing high standards for responsible data collection and use practices online and in mobile environments among its members. Additional information can be found at

About NinthDecimal
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at

Media Contacts

Brigit Valencia
BOCA Communications
[email protected]