On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” Carin led the session and spoke about how NinthDecimal’s ability to build custom target audiences using our precise data, how our Location Conversion Index (LCI®) dashboard measurement solution allows marketers to see the how successful their campaign advertising is at driving foot traffic, and how our post- campaign insights show brand-friendly metrics like the cost per incremental lift visit to brick and mortar stores.
“Professors” Lauren and Jim educated the group on our programmatic capabilities: standard & custom, onboarding, and new promotional segments in MediaMath. For those needing a bit of after class tutoring “TAs” Katie, Carl, and Dan were there for extra-curricular support, and rounding out the party was DJ “NinthDecibel” Don. Staying true to the college theme, the NinthDecimal team came prepared to help the “freshman class” of Kepler give it the good ol’ college try by bringing corn hole, Frisbees, a BBQ buffet, NinthDecimal shot glasses, raffle give-a-ways, a beer keg, and of course, beer pong.
Congratulations Kepler Class, you all get a 4.0!