NinthDecimal to Discuss How Unlocking Audiences Across the Mobile Ecosystem Enables Marketers to Take a People-Centric Approach to Their Campaigns During Advertising Week 2014

Learn from Industry Experts How Marketers Are Leveraging Mobile Audience Intelligence to Uniquely Engage Their Audiences in a Multi-Screen World

SAN FRANCISCO —September 24, 2014 — NinthDecimal, the leading mobile audience intelligence company, today announced its participation in several thought leader panels during Advertising Week NYC focusing on mobile intelligence, personal engagement and maximizing campaign ROI in a mobile-first world. NinthDecimal continues to pave the way for marketers and partners to effectively leverage mobile with first-to-market solutions like its one-to-one programmatic mobile audience solution as well as audience-targeted mobile video combined with robust audience intelligence, industry-leading measurement and audience insights.

NinthDecimal President David Staas will join executives from several top brands and agencies in sharing industry innovation and best practices during the following events:

Event: Mobile Media Summit at New World Stages
Session: “Unlocking Mobile Audiences: A People-Centric Approach” Moderated by Lisa Granatstein, Editor, Adweek, the panel will explaining how mobile intelligence has given companies the ability to uniquely engage and measure consumers by connecting their digital and physical lives.
When: Sept. 29th, 3:40 p.m to 4:05 p.m.

Event: Mobile Marketing Association’s SM2 Innovation Summit at Highline Stages’ Studio C
Session: Neustar’s Panel: “Identify The Right Audience, Personalize Engagements And Maximize ROI In The Multi-Screen World,” which will discuss what technologies and data solutions can be applied to help marketers be more effective in a mobile-first, multi-screen world.
When: Oct. 1st, 1:45 p.m. to 2:30 p.m.

In addition, NinthDecimal will host an invite-only cocktail reception for clients and partners to celebrate the recent launch of its Programmatic Mobile Audience Solution on Sept. 30th.

About NinthDecimal

NinthDecimal is the leading mobile audience intelligence company enabling brands to engage with the right audience, at the right time. Fortune 500 companies and marquee brands, like, Samsung, Gap, Best Buy, Microsoft and Volkswagen, use NinthDecimal’s precise audience intelligence platform and sophisticated campaign analytics to drive optimal brand experiences and unprecedented campaign ROI. By combining online and offline data sources, NinthDecimal provides the most comprehensive understanding of audiences by connecting their digital and physical worlds. Its mobile targeting approach delivers 4X higher performance than alternative approaches, and its Location Conversion Index® is the mobile industry’s most accurate ROI metric that measures the increase of in-store visits directly attributed to mobile ad campaigns.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at

Media Contacts

Kimberly Breslin
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Brigit Valencia
BOCA Communications
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