The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing
SAN FRANCISCO, CA — Aug 26, 2014 —NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners for the fourth year in a row. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. NinthDecimal was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Today’s consumers are part of the “mobile first” revolution when it comes to accessing digital content, presenting marketers with tremendous new opportunities to engage their audience and build deeper insights about their customers. NinthDecimal uniquely delivers these opportunities by building the most comprehensive understanding of people by connecting their digital and physical lives, leveraging proprietary technology and robust data from over one billion devices. NinthDecimal has been an innovator in the evolving mobile advertising market since 2003, and continues to develop game-changing offerings like its recent Programmatic Mobile Audience Solution, which allows agency trading desks and publishers for the first time to buy sophisticated audience targeting for their programmatic mobile campaigns, its partnership with TubeMogul offering the industry the first targeted mobile video solution, and Location Conversion Index®, the mobile industry’s most accurate ROI metric attributing store visits to mobile ad campaigns.
“With new industry-first offerings like the Programmatic Mobile Audience Solution, NinthDecimal continues to operate at the cutting edge of the mobile ecosystem,” said NinthDecimal President David Staas. “We are honored to be recognized again by AlwaysOn for our audience intelligence and forward-thinking solutions.”
“This year’s OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today’s advances in cloud computing and other on-demand services, and using the recent data explosion to break down established practices and bring people what they want — exactly when they want it,” says Tony Perkins, founder and editor of AlwaysOn. “OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services.”
NinthDecimal will be honored at AlwaysOn’s OnMedia NYC event on September 15th, 2014, at NASDAQ OMX in Times Square, New York City.
NinthDecimal (formerly JiWire) is the leading mobile audience intelligence company enabling brands to engage with the right audience, at the right time. Fortune 500 companies and marquee brands, like, Samsung, Gap, Best Buy, Microsoft and Volkswagen, use NinthDecimal’s precise audience intelligence platform and sophisticated campaign analytics to drive optimal brand experiences and unprecedented campaign ROI. By combining online and offline data sources, NinthDecimal provides the most comprehensive understanding of audiences by connecting their digital and physical worlds. Its mobile targeting approach delivers 4X higher performance than alternative approaches, and its Location Conversion Index® is the mobile industry’s most accurate ROI metric that measures the increase of in-store visits directly attributed to mobile ad campaigns.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.