Only a few months after launching our LCI® Verified Partner Program, we’re excited to announce that 97 of the industry’s top media publishers & ad networks are now part of the program. That broad reach across the ecosystem is giving agencies and brands the ability to run a campaign with any of their preferred media partners, and have NinthDecimal’s LCI serve as the independent measurement solution across the campaign.
The LCI® Verified Partner Program was created to help partners rapidly integrate into the LCI Platform via a measurement pixel or server to server integration. Of the 97 partners in the program, over 50 are live and actively running measured campaigns, with the remainder currently in progress to complete the integration. We’re thrilled to be partnering with so many great companies and see the market’s adoption of LCI®. Understanding and measuring how advertising impacts physical world behavior is an ongoing challenge for marketers. And at NinthDecimal, we’re proud to be working with some of the greatest brands, agencies, publishers, and ad networks to provide the answer for measuring offline attribution.
Want to become an LCI® Verified Partner? Learn more.