NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange

Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in cloud computing. A key highlight of the event was the launch of the AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. We’re excited to be working with AWS making NinthDecimal data part of the AWS Data Exchange launch. The AWS Data Exchange opens a vast data market to buyers who now have easy access to NinthDecimal’s industry-leading consumer offline behavioral data.

NinthDecimal’s billions of daily observed visits from over 200M devices, provides brands, marketers and analysts with important market and competitive intelligence based on foot traffic data. Together with AWS, we are providing fast, flexible access to offline behavioral data for business insights that can help executives make critical revenue impacting decisions.

With intuitive, on-demand access, companies that subscribe to NinthDecimal’s data for business insights in the AWS Data Exchange can:

  • Compare their share of foot traffic to competitive brands across any US market.
  • Understand how their share of foot traffic is changing over time.
  • Analyze offline consumer behavioral patterns to develop strategies for customer acquisition, growth and retention.

“Being able to make decisions based on reliable and actional data such as offline behavior has become paramount for brands,” said Kevin Ching, SVP, Product and Data Strategy of NinthDecimal. “By subscribing to NinthDecimal’s data on the AWS Data Exchange, companies can quickly gather and analyze the data they need to get clear insight into new growth opportunities as well as competitive challenges.”

NinthDecmal’s foot traffic data in the AWS Data Exchange is available across several major vertical categories including hospitality, auto dealerships, casual dining restaurants and retail. Additional vertical categories will be added later this year and into 2020.