The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the Global Internet-Based Sectors
SAN FRANCISCO — July 16, 2015 — NinthDecimal, the leading mobile audience intelligence company, was selected as a winner of the AlwaysOn Global 250 award for the third year in a row. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. NinthDecimal was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Today’s “mobile first” consumer presents marketers with tremendous new opportunities to engage their audience and gain deeper insights about their customers. NinthDecimal uniquely delivers these opportunities by providing the most comprehensive understanding of people by connecting their digital and physical lives. Leveraging its proprietary technology and robust data built upon more than a trillion data points from over one billion devices, NinthDecimal enables marketers to engage their audience and access actionable insights throughout the consumer’s path-to-purchase.
NinthDecimal has been instrumental over the last decade in evolving mobile marketing to deliver on marketers’ ever-changing needs. This includes being first to market with audience-targeted mobile programmatic and audience-targeted mobile video, as well as launching its Location Conversion Index®, the industry’s most precise offline attribution platform, and its rapidly expanding LCI® Verified Partner Program. LCI® is at the heart of NinthDecimal’s recently announced partnership with ZenithOptimedia, offering the industry’s first omni-channel offline measurement and audience insights solution for ZenithOptimedia clients.
“NinthDecimal continues to leverage mobile audience intelligence to evolve the omni-channel ecosystem, and we are honored to be recognized again by AlwaysOn,” said NinthDecimal President David Staas. “By providing marketers with a holistic understanding of consumers across their physical and digital lives, we offer marketers the data intelligence and measurement solutions they need to effectively engage consumers.”
“The AlwaysOn Global 250 are the best-of-breed private companies in consumer and business-to-business applications, and cloud and mobile infrastructure sectors — representing the fastest growing and most highly valued new companies on the planet,” explained AlwaysOn Founder and Editor Tony Perkins. “The consumer companies continue to explode, along with the mobile boom and the proliferation of billions of other connected devices that make up the long-heralded ‘Internet of Things.’ The business market continues to be reinvented by a new generation of big data and analytics companies and new efficiencies in cloud technology and services.”
NinthDecimal was honored at the Global Silicon Valley Innovation Summit held July 8-9 at the Computer History Museum in Mountain View, CA.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins, in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Axiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.