Adding another notch on the wall of great things happening at NinthDecimal, we are proud to announce that NinthDecimal is one of five companies to be recognized by Gartner, the world’s leading information technology research and advisory company, as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report. In addition to revealing that “location-related technology investments are a top priority for multichannel marketers looking to activate customers and prospects in the ‘buy’ phase,” the report “provides a snapshot of emerging vendors that are driving interesting capabilities in location-enabled marketing, mobile Web performance, location-information-management, and the use of live-event data as a way to enhance personalization and local advertising capabilities as part of a strategic push toward more event-triggered marketing.” We believe our inclusion in the 2016 Cool Vendors reports highlights the incredible value of NinthDecimal’s ‘people-centric approach’ to building precise audience intelligence based on physical world behavior – helping marketers fill a key gap in their understanding of consumers, applying that knowledge through targeting, measurement, and insights to transform their marketing across all media channels.
You can read the full press release here.
Gartner, Cool Vendors in Mobile Marketing, 2016, 22 April 2016 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.