LCI® Offline Attribution Platform Provides Verified Partners With Unique Visibility Into How Advertising Impacts Physical-World Conversion
SAN FRANCISCO — April 1, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the launch of its LCI® Verified Partner Program. This program enables brands, agencies, publishers and advertising networks to leverage the industry’s leading offline attribution platform, Location Conversion Index® (LCI®), as their standard ROI measurement solution. By connecting physical and digital-world behaviors, LCI® provides an understanding of how advertising drives offline activity, such as incremental lift in store visits directly tied to a campaign. NinthDecimal’s announcement answers the market need for a single, standard industry platform for measuring omni-channel campaigns.
“Going beyond the click and traditional engagement metrics is critical for brands and agencies to gain a deep understanding of their consumers’ path to purchase,” said NinthDecimal president David Staas. “NinthDecimal’s LCI® platform and the LCI® Verified Partner Program enable the industry to leverage a new standard offline attribution measurement solution across campaigns, providing unique insights about consumer in-store activity.”
Market Benefits From Physical-World Behavior Data
LCI® is built on NinthDecimal’s precise location data for the greatest accuracy in measuring store visits directly related to exposure to a marketing campaign. Utilizing more than one trillion data points from over one billion devices, it provides the scale marketers require for meaningful results and actionable insights. Under the new program, verified publishers, advertising networks and media companies now have access to the industry’s most scalable and precise offline attribution platform to provide their clients with the most accurate measurement solutions. As a result, marketers now have a holistic view of campaign performance and ROI across all their media partners.
Brands & Agencies: To accurately understand multi-partner and platform campaign attribution, marketers need one measurement standard that provides an apples-to-apples comparison of their campaign ROI. LCI® not only provides this measurement standard, but also proprietary insights into consumers’ physical-world behaviors.
Publishers & Ad Networks: Publishers and ad networks can leverage the LCI® offline attribution platform to serve as their new measurement standard to deliver a holistic view of client campaign ROI.
NinthDecimal Measurement Pixel
In conjunction with the announcement of the LCI® Verified Partner Program, the company also announced the launch its new LCI® Measurement Pixel. Verified partners undergo an integration, testing and verification process to implement the pixel. Once verified, partners include the measurement pixel in their creative assets to receive campaign insights and automated client campaign performance reporting.
NinthDecimal and ZenithOptimedia also announced on Monday that they have partnered to deliver the industry’s first omni-channel in-store measurement and audience insights solution for ZenithOptimedia clients. The launch of the LCI® Verified Partner Program and the LCI® Measurement Pixel support this new solution. Over 70 media partners, representing leading publishers and ad networks, have been or are currently in the process of becoming LCI® verified.
LCI® Verified Partners gain access to robust measurement and actionable insights that enable them to optimize and improve client campaign performance to drive success, such as:
- One standard, scalable ROI measurement platform, built on the most precise data, offering unique visibility into how client advertising drives campaign success
- Precise measurement of incremental lift in store visits that benchmark an exposed audience against a highly correlated control group
- Rich analytics and insights that reveal performance by audience segment, creative, ad placement, competitive comparison and geographic data, among other trends
Learn more about becoming an LCI® Verified Partner at NinthDecimal.com.
NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Axiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.