NinthDecimal Joins InMarket to Create the Definitive Leader in Real-Time, Data-Driven Marketing

Since starting our journey over a decade ago, NinthDecimal’s vision has been to create a customer-growth platform that bridges consumer online and offline behaviors, which is founded upon data-driven, real business results.

Our success over the years can be attributed to you, our customers and partners. We cannot thank you enough for your ongoing trust and support. Together we have set the standards for offline attribution, location innovation, and a responsible use of data driven by trust and transparency. I couldn’t be prouder of our accomplishments.

Just over one year ago we acquired the assets of Kiip, adding their talented team, their SDK, and their unique Moments solution to enrich our media business. In doing so, we continued executing towards our vision of a unified growth platform that meets the needs of our growing client base across brands, agencies, and publishers.

Today, I’m excited to announce the next chapter in our journey. NinthDecimal has joined the InMarket team. By bringing NinthDecimal’s innovative products and dynamic people to InMarket through this asset purchase, we are setting the new standard in real time, data driven marketing. For more than 10 years, InMarket has set the standard in 360-degree consumer intelligence and real-time activation.

Bringing NinthDecimal’s powerful solutions over to InMarket creates the ultimate marketing platform – audience, activation, attribution, analytics – that will enable marketers to build 360-degree, closed-loop omnichannel marketing programs and track a campaign from impression-to-purchase.

I’m thrilled to be joining InMarket together with a roster of driven and brilliant NinthDecimal colleagues. On Day 1, we are a $100M annual revenue generating company and well positioned to continue our commitment to innovation. And with a reach of over 100M consumers, we also have the scale to significantly help brands grow. More importantly, is what this transaction means for our customers and partners.

Greater Scale, Flexibility & Channels

A combination of premium data, scale, omni-channel reach, and multiple ways to activate provide marketers with unrivaled growth opportunities.

  • Omni-Channel Customer Journey – NinthDecimal’s strengths in connecting online and offline combined with InMarket’s strengths in real-time location advertising and transactional data creates a comprehensive offering across the customer journey from audience selection to real-time activation to attribution and analytics.
  • Performance, Precision, and Quality at Scale – InMarket’s 1st party SDK data combined with NinthDecimal’s 100% SDK scale delivers unrivaled accuracy and access across over 100M permission-based consumers.
  • Brand Growth Made Easy – the combined solutions available as white-glove managed service, software-as-a-service or data-as-a-service.
Enhanced Functionality & Capabilities

We are excited to be offering our customers a broad range of data driven solutions to fuel their marketing strategies.

  • More Consumer Moments – InMarket’s proprietary Moments offering combined with NinthDecimal’s Moments delivers relevant engagement opportunities across the path to purchase – from consideration at home to shopping in-store to holding product in-hand.
  • Measure Visits and Sales – NinthDecimal’s leading foot traffic attribution combined with InMarket’s first party transaction data will measure marketing effectiveness across the full path to purchase.
  • Powered by a Unified Platform – NinthDecimal’s “AIM” marketing platform combined with InMarket’s self-service GeoLink location platform will create an integrated approach across audiences, activation, attribution and analytics.
Unrivaled Transparency, Trust & Performance

Perhaps most importantly, the new InMarket sets a new standard in transparency, trust and performance. We are the only platform whose individual offerings from Audiences to visits for Attribution that have been certified and/or validated by independent third parties, including *Location Sciences for audiences and *Comscore for reach, our visit/data methodology and data accuracy. Our goal is simple – to allow our customers to buy with confidence knowing they can trust our solutions for their most pressing business challenges and opportunities.

I’m extremely proud of the NinthDecimal team for their unwavering commitment and hard work over the years which has led us to this pivotal moment in our history! As we move forward with InMarket, there is so much more to come! In fact, we will be sharing additional information on new solutions and benefits over the days and weeks ahead. This includes important programs to help you successfully reach your customers during the upcoming critical Q4 shopping season.

Should you have any questions about today’s announcement, please feel free to reach out to our team or me personally. As usual, we remain committed to supporting your marketing needs at every level.

Wishing you the best,

Mike Fordyce
CEO of NinthDecimal