Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First 100 Days in Office
Following the 100th day of a new administration in the United States, Americans typically take time to re-evaluate the latest inhabitant of the White House and consider what the events of the first few months could mean for the next four years. There are plenty of journalists and pundits that are far more qualified to analyze the political ramifications of these first 100 days, so we thought it would be interesting to look at people’s physical-world behavior to understand the changing dynamics in our nation’s capital when a new administration arrives. To uncover these insights, we compared the demographics, interests, and behavior of people that relocated to Washington, D.C., around the inauguration to those that moved out around the same timeframe.
Millennials On the Rise, But Gen-Xers Still Represent Core of Dynamic D.C. Residents
According to the study, Millennials (18-34 years old) represent a growing segment of the capital’s new population, accounting for more than one-fifth of residents (21.1%) that moved into the city compared to 19.3% of residents that moved out, the largest difference between incoming and outgoing residents. However, members of Generation X (35-54 years old) still account for nearly half of the people that relocated, and those who moved in (48%) increased slightly compared to those who moved out (47.5%).
The data also showed that the neighboring states of Maryland, Virginia and Pennsylvania led all others in both sending new residents to D.C. and taking in former residents, accounting for almost half of each group. Florida and New York were also in the top five for both categories, but a much larger portion of new residents came from New York (9.1%) than those that moved there (7.1%), while the reverse was true for Florida – 8.2% of former D.C. residents ended up in the Sunshine State, while just 6.2% arrived from there.
Household Incomes Above $250K On the Rise; Percentage of Government Employees Drop While Healthcare Professionals Grow
New residents were more likely to fall on both ends of the income spectrum, with a greater portion of annual household incomes (HHI) under $50K or above $250K compared to former residents. HHI over $500K increased by 60%, the largest comparative lift among any segment (going from 0.10% to 0.16%). All HHI segments between $50K and $249K decreased when comparing new to former residents.
The study also showed significant changes in professions between incoming and outgoing residents, with the largest relative change brought about by new residents who work as healthcare professionals (10.1% compared to 8.9% of former residents – a 14% lift). People working in government-related fields represented the largest raw percentage change between the two groups, falling from 16.6% to 14.5%. The portion of new residents with jobs in finance or education also decreased by about 1% compared to former residents.
Leisure Travelers and Health Enthusiasts Increase While Cost-Conscious Shoppers and Big Box Shoppers Decrease, But Subway Remains Top Visited Locations for New and Former Residents
The data showed major shifts between new and former residents’ interests and shopping habits. Leisure travelers, health enthusiasts, and luxury shoppers made up a significantly higher percentage of new residents compared to former residents while cost-conscious shoppers and big box shoppers were sharply down. Among former residents, 18.7% were cost-conscious shoppers and 17.1% shopped at big box stores, but those numbers fell sharply among new residents to 8.9% and 7%, respectively – a relative decrease of more than 50% across both categories.
In line with the overall lift in financial status, activities associated with greater wealth, such as leisure travel and luxury shopping, were far more popular among new residents. Leisure travelers saw a whopping 336% comparative increase, rising from just 3.4% of former D.C. residents to 14.9% of people that moved into the capital. Luxury shoppers saw a 30% lift between the two groups, going from 4.4% to 5.7%. The portion of health enthusiasts also rose 33% in comparison to former residents, with 36.2% of new residents seen at gyms, day spas, athletic clubs, natural food stores and healthier grocery stores multiple times within the past three months.
But even with the shifts between new and former residents’ interests and behaviors, some patterns refused to change. In this case, it was the fact that the most-visited locations for both groups were Subway, the “healthy fast food chain,” with about 4% of each group stopping by for a quick bite on a regular basis.
To view the infographic illustrating the study’s findings, click here.