NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer

Mobile Leader Continues to Accelerate Momentum With Hire of Digital Media Veteran

SAN FRANCISCO —October 23, 2014 — NinthDecimal, the leading mobile audience intelligence company, today announced that Silicon Valley finance and digital media veteran Jeff Stephens has joined the company as chief financial officer. With more than 20 years of experience as a financial executive and technology leader, Stephens will pave the way for NinthDecimal’s continued growth in the rapidly expanding mobile economy.

“There is a huge opportunity in mobile right now and I believe that NinthDecimal has the right team and assets to capitalize on it,” Stephens said. “I am very excited to be a part of this team and look forward to an amazing ride!”

Stephens joins NinthDecimal following a strong run as CFO at inPowered, where he oversaw the finance, accounting, human resources, and legal and administration divisions, and also led the sale of the company’s NetShelter ad network to Ziff Davis. His previous experience includes working as the senior vice president, finance and administration, at QuinStreet, where he built the financial and administrative infrastructure to scale the company from zero to $200 million in revenue and added 450 employees. He also served as CFO for hi5 Networks, the social network and online gaming platform, which became one of the most trafficked websites in the world under his tenure, doubling in size to reach more than 60 million monthly active users.

At NinthDecimal, Stephens will be responsible for finance, accounting and human resources as the company enters a new phase of growth as the leader in mobile audience intelligence. NinthDecimal continues to pave the way for marketers and partners to effectively leverage mobile with first-to-market solutions like its Programmatic Mobile Audience Solution as well as audience-targeted mobile video proprietary audience insights, and the industry-leading campaign measurement solution. As CFO, Stephens will report directly to NinthDecimal CEO Michael Fordyce.

“We are extremely happy to bring Jeff’s incredible knowledge and experience in digital marketing to the NinthDecimal team as we continue to build on our leadership momentum in the mobile space,” said NinthDecimal CEO Michael Fordyce. “As CFO, Jeff will build a foundation that will enable our company to scale rapidly with recurring high-margin business models while continuing to produce innovative solutions for brands, agencies and marketers.”

Stephens earned a bachelor’s degree in finance California Polytechnic State University, San Luis Obispo, and currently resides in Danville with his wife and two children.

About NinthDecimal

NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including Best Buy, Gap, Microsoft, Samsung, and Volkswagen, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on a single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the mobile industry’s most accurate ROI metric that measures incremental lift in store visits directly attributed to mobile ad campaigns, and its data partnerships with leading companies like Datalogix and Neustar provide a comprehensive closed-loop solution for marketers.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at

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