NinthDecimal and TiVo Research Partner to Measure Impact of TV Ad Spend on Consumer Real-World Behavior

Measurement Solution Provides Marketers With New Conversion Metrics That Show TV Viewership ROI

SAN FRANCISCO and SAN JOSE, CA — October 15, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the launch of LCI® TV in partnership with TiVo® Research, a subsidiary of TiVo Inc (NASDAQ: TIVO). Through the integration of TiVo Research’s TV viewership data and NinthDecimal’s mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand’s physical location, such as a retail outlet, QSR, auto dealership, or movie theatre, and if exposure drives physical-world conversions. The data gives insight into what aspects of a campaign drove greater ROI by examining measurements across networks, dayparts, programs, creative executions, and audience segments. Marketers can better understand their media mix performance to see which combinations of TV and mobile exposure drove the greatest lift.

“We are very excited to partner with NinthDecimal for the launch of LCI® TV,” said Frank Foster, Senior Vice President and General Manager of TiVo Research. “Digital media has the benefit of census data and post-click attribution, but television still lacks the mechanisms to precisely measure the impact of advertising on perception and behavior. Through this integration, we are able to draw a direct line from television exposure to foot traffic and physical-world conversions, enabling companies to more precisely measure the effectiveness of their ad spend.”

“Our partnership with TiVo Research takes the first step in transforming TV measurement by providing marketers with the data necessary to target audiences across different channels and measure the physical-world impact of specific TV campaigns,” said NinthDecimal President David Staas. “By bringing the same level of insight precision and integrity to TV advertising that we have for mobile and online display ads, we finally can offer true one-to-one, omni-channel capabilities for brands.”

To learn more about NinthDecimal’s LCI® TV solution read today’s announcement.


About NinthDecimal
NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s most precise offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Axiom, Oracle BlueKai, Oracle Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.

NinthDecimal is headquartered in San Francisco, with offices in New York City, Boston, Chicago, Detroit, LA and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at

About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross-media research, measurement and analytics company whose solutions help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment. TiVo Research’s web-based Media TRAnalytics and TV Health Ratings platforms match the TV and online advertising that households actually receive with the products that the same households actually buy, enabling clients to find “The Right Audience” while providing an unmatched level of transparency, measurement, media planning/selling, and improved ROI. More information at:

About TiVo
TiVo Inc. (NASDAQ: TIVO) is a global leader in next-generation television services. With global headquarters in San Jose, CA and offices in New York, NY, Boston, MA, Durham, NC, and Warsaw, Poland, TiVo’s innovative cloud-based Software-as-a-Service solutions enable viewers to consume content across multiple screens in and out-of-the home. The TiVo solution provides an all-in-one approach for navigating the ‘content chaos’ by seamlessly combining live, recorded, on-demand and over-the-top television into one intuitive user interface. The TiVo experience provides TV viewers with simple universal search, discovery, viewing and recording from a variety of devices, creating the ultimate viewing experience. TiVo products and services are available at retail or through a growing number of pay-TV operators world-wide. TiVo’s multiple subsidiary companies provide the broader television industry and consumer electronics manufacturers with cloud-based video discovery and recommendation options, interactive advertising solutions, and audience research and measurement services. More information at:

TiVo and the TiVo logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the future availability and expected benefits for customers of this product. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under “Risk Factors” in the Company’s public reports filed with the Securities and Exchange, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2015, Quarterly Reports on Form 10-Q for the quarters ended April 30, 2015 and July 31, 2015, and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

Media Contacts

Angel Badagliacco
TiVo Inc.
[email protected]

Kimberly Breslin
NinthDecimal, Inc.
[email protected]