NinthDecimal Again Selected by AlwaysOn as an OnMobile Top 100 Winner

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile Ecosystem

SAN FRANCISCO —October 31, 2014 — NinthDecimal, the leading mobile audience intelligence company, today announced that it has again been chosen by AlwaysOn as one of the OnMobile Top 100 Private Companies, following recognition as an AlwaysOn OnMedia 100 and Global 250 company earlier this year. Inclusion in the OnMobile 100 signifies leadership amongst its peers in creating robust innovations and growing business opportunities in the world of mobile technology. NinthDecimal was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Today’s “mobile first” society presents marketers with tremendous new opportunities to engage their audience via mobile throughout the path-to-purchase. NinthDecimal uniquely delivers these opportunities by building the most comprehensive understanding of people by connecting their digital and physical lives, leveraging proprietary technology and robust data from over one trillion data points from one billion devices. NinthDecimal has been an innovator in the evolving mobile advertising market since 2003, and continues to develop game-changing offerings like its Programmatic Mobile Audience Solution, which allows agency trading desks and publishers for the first time to buy sophisticated audience targeting for their programmatic mobile campaigns, its partnership with TubeMogul to offer the industry the first targeted mobile video solution, and Location Conversion Index®, the mobile industry’s most accurate ROI metric attributing store visits to mobile ad campaigns.

“The mobile technology ecosystem has undergone dramatic changes in the past four years, and NinthDecimal has been proud to consistently lead the way in this transformative field,” said NinthDecimal President David Staas. “We’re honored to earn recognition from AlwaysOn for our first-to-market offerings like the Programmatic Mobile Audience Solution and Location Conversion Index, which has become the industry standard for measuring the effectiveness of mobile advertising.”

NinthDecimal will be honored at AlwaysOn’s OnMobile 2014 event on November 14th at AlwaysOn’s world headquarters in Menlo Park.

About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

About NinthDecimal

NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including Best Buy, Gap, Microsoft, Samsung, and Volkswagen, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the mobile industry’s most accurate ROI metric that measures the incremental increase of in-store visits directly attributed to mobile ad campaigns, and data partnerships with companies like Datalogix and Neustar provide a comprehensive closed-loop solution.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at

Media Contacts
Kimberly Breslin
[email protected]

Brigit Valencia
BOCA Communications
[email protected]