New York Expansion and Key Executive Hires from 4INFO, Xaxis, and Yahoo Support Growing Market Demand for Omni-Channel Audience and Measurement Solutions
SAN FRANCISCO — May 16, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced that it achieved annual revenue growth of over 190 percent in 2015. The company’s growth outpaced that of the overall US Mobile Advertising market, which according to eMarketer only grew at a 59 percent rate, by more than 300 percent. Building on this momentum, the company has also added several key members to the executive team and significantly expanded its New York office.
The record revenue growth was driven by an expanded customer base. NinthDecimal’s client list grew 71 percent in 2015, fueled by strong market demand for the company’s industry-leading audience data, measurement and insights solutions. NinthDecimal also benefited by a market shift towards mobile programmatic buying. Partnerships with the leading 15 demand-side platforms (DSPs) helped propel a programmatic revenue increase of 454 percent over the same time period.
“2015 was an incredible year and that momentum is carrying into significant growth in 2016,” said Mike Fordyce, CEO of NinthDecimal. “The growth was driven by three things: executing very well with the right team and culture, technology precision and accuracy that set us apart from our competitors and expanded products solutions for data, measurement and insights. We’re very proud of the team and culture we have created at NinthDecimal.”
Complementing the customer growth was a significant expansion in NinthDecimal’s data platform. Monthly data grew by almost 300 percent, with the platform now ingesting over 1.5 trillion data points per month from over 135 million mobile devices, representing two thirds of all US smartphone owners, according to comScore.
NinthDecimal also announced the hire of four key executives to support clients and partners and further expand the company’s data solutions. The new executive team members include Brian Slitt, serving as senior vice president, partner revenue, Naftali Goldsmith, vice president of product solutions, Jess Simpson, director of data and insights, and Sable Mi, head of research and analytics. Overall, NinthDecimal’s team grew by 66 percent last year, with major investments in the product and engineering teams to meet the strong market demand for its products and services. The company also recently quadrupled the size of its New York City office by moving to an expanded new location.
In his new role, Slitt will drive NinthDecimal’s programmatic, data and channel leadership, overseeing the company’s programmatic offerings, data licensing and partnerships and measurement solution. He brings over 15 years experience in digital, mobile and emerging media, most recently serving as vice president of sales and business development at 4INFO.
“NinthDecimal’s forward thinking to de-couple data solutions from media, and create a proprietary omni-channel approach, were key factors in my decision,” Slitt said. “After working in the space for the past ten years, I could see NinthDecimal’s clear market advantages and decided to join the company.”
Naftali Goldsmith joins NinthDecimal from Xaxis, where he was vice president of mobile media products, responsible for developing proprietary programmatic mobile media products and integrating innovative partner technologies. As vice president of product solutions, he is dedicated to helping clients and partners architect strategic solutions across NinthDecimal’s portfolio of marketing solutions.
“In previous roles I had the chance to assess capabilities and partnerships with many major mobile players. NinthDecimal always stood out as having differentiated technology and a clear market vision,” Goldsmith said. “I was drawn to the company’s focus on innovative data and measurement products across channels, and how they can be activated at programmatic scale.”
Sable Mi will leverage her experience from Yahoo and BrightRoll, where she built global research and analytics teams supporting hundreds of strategic clients, to expand NinthDecimal’s invaluable Research and Analytics business. Sable has served on the board of the Media Rating Council (MRC), as well as advisory boards with the Interactive Advertising Bureau (IAB) and the Advertising Research Foundation (ARF).
“Mobile allows us to truly understand how we think, move and live, and therefor is the key to true people-centric marketing,” Sable Mi said. “As a long-time client of NinthDecimal, I got to really know the technology and team. While I worked with other mobile players, NinthDecimal had by far the best platform, people and scale to lead this market transformation”
NinthDecimal has recently secured major industry validation in the form of top-tier partnerships and recognition from analysts. The company was named as one of five “Cool Vendors in Vendors in Mobile Marketing, 2016” by Gartner in its annual report, and ranked 210 on Inc. Magazine’s list of the 500 fastest-growing private companies in the United States. Last month, NinthDecimal announced that more than 155 top media publishers and ad networks have joined its Location Conversion Index® partner network, include eight of the 10 largest US digital media properties according to comScore, and eight of the nine top demand-side platforms (DSPs) according to Forrester. In the past year, the company also signed partner agreements with Tapad and TiVo to bolster its cross-device offline attribution and TV planning and measurement solutions.
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion IndexTM (LCITM) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.
NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.