We’re thrilled to announce NinthDecimal as the newest member of the Network Advertising Initiative (NAI). The NAI is a non-profit, self-regulatory organization devoted to maintaining and enforcing high standards for data collection and its use for online advertising. Since they were founded in 2000, the NAI has continued to be a strong advocate for responsible data collection and to promote consumer privacy and trust.
Following a rigorous vetting process, our acceptance further underscores NinthDecimal’s commitment to consumer privacy. “Since its founding, NinthDecimal has recognized the foundational importance of consumer trust, and we have consistently worked with third-party groups to publicly validate our industry-leading standards for privacy and data protection,” said David Staas. “We’re honored to join NAI in setting a high bar for consumer privacy as the advertising industry continues to evolve rapidly.”
The full press release can be found here.