Vanity
Metrics
The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>
Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯
Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>
Read More
First Location Data Company to Join the Network Advertising Initiative Board of Directors
becomes the
Read How >
NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics
Read How >
NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year
Learn how leading brands are using data to achieve omni-channel marketing success!
BRIGHT IDEAS BOOK 2018
Learn More >
NinthDecimal Audience Intelligence
Fuels RaceTrac's 'Drive-to-Store' Campaign to
Reach New & Existing Customers
UNDERSTAND
YOUR
CUSTOMERS
Industry Membership
JiWire Partners with AWG to Offer Complimentary Ad-Supported Wi-Fi to Meet Consumer Demand
/in Press Release /by NinthDecimalFree Wi-Fi accounts for 81 percent of public internet connections. In the U.S., Internet access via public Wi-Fi networks has become widely available and largely free of charge, with over 81 percent of all public Wi-Fi hotspots offering free connections as an alternative to paid, according to recent data from the Mobile Insights report issued […]
JiWire Appoints Michael Fordyce as CEO
/in Press Release /by NinthDecimalFormer AT&T Interactive executive brings strong background in location based marketing. The leading mobile location advertising company, today announced that it has appointed Michael Fordyce as the company’s new CEO and member of the Board of Directors. Fordyce’s experience in local and mobile advertising gives him the industry expertise to accelerate JiWire’s growth as the […]
JiWire Uncovers New Findings in Mobile Shopping and Wi-Fi Connectivity in its Q3 Mobile Audience Insights Report
/in Press Release /by NinthDecimalEighty-five percent of on-the-go shoppers use their mobile device while in-store. JiWire, the leading mobile location advertising company, announced its Q3 Mobile Audience Insights Report today. This quarter’s report examines consumers’ increased comfort of purchasing on their mobile devices, which will be key this holiday season, along with the continued growth in free Wi-Fi and […]