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Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape
Download research and analysis of foot traffic correlated to COVID-19 key events and announcements
Navigating the Impact of COVID-19
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working together to help marketers optimize their TV marketing budgets in the most effective way possible
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of Their Digital Marketing Efforts
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NinthDecimal Partners with Roku®️ to
Vanity
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The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯❯❯
Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯
Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness ❯❯❯
Learn MoreTo help everyone better understand and navigate the impact COVID-19 is having on consumers, our communities, and businesses, 9D is making research on rapidly changing visitation trends by industry available to all.
Industry Membership
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership
/in Press Release /by NinthDecimalSAN FRANCISCO – October 30, 2019 – NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, today announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices […]
NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution
/in Press Release /by NinthDecimalSAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Index®️ (LCI®), will help brands evaluate the effectiveness of OTT (over-the-top) and […]
NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement
/in Press Release /by NinthDecimalSAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business […]
NinthDecimal Accelerates Its Enterprise SaaS Business In 2018
/in Press Release /by NinthDecimalHigh Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced its continued success in offering enterprise SaaS based products which fueled strong company performance in 2018 that carried through Q1 2019. This includes customer growth, expanded partnerships, and new product […]
comScore Validates NinthDecimal’s Location and Visit Metrics
/in Press Release /by NinthDecimalNinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]
Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner
/in Press Release /by NinthDecimalNinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
/in Press Release /by NinthDecimalBranded Cities (BC) and NinthDecimal today announced a partnership […]
NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization
/in Press Release /by NinthDecimalNinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year
/in Press Release /by NinthDecimalNinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution
/in Press Release /by NinthDecimalSAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced it has expanded its offline attribution platform, Location Conversion Index® (LCI®), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI® helps marketers further connect their digital assets to offline sales, and […]
NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions
/in Press Release /by NinthDecimalSAN FRANCISCO, CA – Jun 29, 2017 – NinthDecimal, the leading marketing platform powered by location data, today announced that it has acquired MoLOGIQ, Inc., an innovative mobile audience platform. The acquisition will accelerate NinthDecimal’s data initiatives as it continues to address the growing business needs of its customers and partners. To that end, the […]
Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution
/in Press Release /by NinthDecimalNEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer […]
NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers
/in Press Release /by NinthDecimalSAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study that directly links audience intelligence from its proprietary Location Graph™ platform to a quantifiable incremental lift in visitors for RaceTrac, operator and owner of more than 450 convenience stores in the south. Using physical-world behavioral data […]
NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions
/in Press Release /by NinthDecimalSAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it has appointed Manish Bhatia, one of the media industry’s leading executives, to its board of directors. Bhatia brings one of the most successful industry track records of identifying, building and managing successful digital data businesses globally with […]
NinthDecimal Introduces First Complete Cross-Device Native Ad Solution
/in Press Release /by NinthDecimalSAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the release of the first native ad solution to combine Location Graph™ audiences and Location Conversion Index® into a single offering for marketers. NinthDecimal native ads, available across mobile web, mobile app and desktop, deliver relevant and engaging […]
AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence
/in Press Release /by NinthDecimalSAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location data, and AdColony, one of the largest independent mobile advertising platforms in the world – 2nd only to Google within the top 1,000 apps – today announced a deep strategic partnership that will bolster both companies’ offerings […]
NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses
/in Press Release /by NinthDecimalSAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it reached profitability in the fourth quarter of 2016 driven by increasing demand for its data and measurement lines of business. The two business lines combined for an average 200 percent increase in year-over-year revenues. The accelerated growth […]
NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data
/in Press Release /by NinthDecimalSAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a comprehensive data integration agreement with Acxiom® (NASDAQ: ACXM) that will activate its audience intelligence to offer marketers people-centric marketing solutions that span the entire campaign cycle including planning, targeting and measurement. By joining Acxiom’s select group of […]
Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence
/in Press Release /by NinthDecimalSAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced a partnership with the media agency Trilia, which will receive real-time access to NinthDecimal’s unique audience insights and ROI measurement based on consumers’ physical-world behavior. Trilia clients can now leverage sophisticated audience targeting for direct and programmatic campaigns, […]
Qualia and NinthDecimal Partner to Deliver Location Based Cross-Device Data Solutions at Scale
/in Press Release /by NinthDecimalNEW YORK, NY – (Marketwired – July 26, 2016) – Qualia Media, the leading SaaS-based cross-device marketing technology platform that targets audiences based on multiple “consumer intent” signals and provides integrated device-based attribution announces its partnership with NinthDecimal — the leading omni-channel audience and measurement company. The partnership will deliver the industry’s only solution of […]