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Media Buzz

NinthDecimal in the News

Featured Article

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

March 30, 2018
In an announcement that could be indicative of larger trends in the location-data space, […]
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In the News

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

March 15, 2018
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, […]
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Published Article

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

February 22, 2018
It wasn’t too long ago that marketers only associated location data with geo-fencing for […]
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https://www.ninthdecimal.com/wp-content/uploads/2018/02/event-logo-lsa-insider.png 100 200 Sable Mi - VP, Head of Research & Analytics /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Sable Mi - VP, Head of Research & Analytics2018-02-22 17:43:062018-03-15 18:25:20Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching
Featured Article

The Challenges of Mobile Measurement and Targeting

February 1, 2018
A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising […]
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https://www.ninthdecimal.com/wp-content/uploads/2018/03/event-logo-emarketer.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2018-02-01 18:42:302018-03-15 18:48:47The Challenges of Mobile Measurement and Targeting
In the News

Location data connect dots between fast food customers and their at-home TV habits

February 1, 2018
NinthDecimal and TiVo determined which shows and cable networks the customers of the top […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/martech-today.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2018-02-01 18:27:402018-03-15 18:31:06Location data connect dots between fast food customers and their at-home TV habits
Featured Article

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

January 29, 2018
'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/geomarketing-news.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2018-01-29 20:28:322018-02-04 20:29:59Fast Food Ratings: ABC Is The Top Network For QSR Visitors
Featured Article

6 Self-Service Location Intelligence Solutions

January 9, 2018
When CraveLabs opened up its platform to media planners and analysts looking for self-service […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/03/events-logo-streetfight.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2018-01-09 15:15:162018-01-12 15:17:456 Self-Service Location Intelligence Solutions
Featured Article

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

December 10, 2017
When location-data marketing platform NinthDecimal studied the connection between digital […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/12/beet-tv.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2017-12-10 10:59:472017-12-19 12:30:29NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
In the News

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

November 16, 2017
NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, […]
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In the News

NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability

November 15, 2017
In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/martech-today.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2017-11-15 20:25:522017-12-19 10:33:38NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability
Featured Article

NinthDecimal Launches Website-to-Store Attribution Solution

November 15, 2017
NinthDecimal believes that its new product will become a key tool for brands looking to better […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/03/events-logo-streetfight.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2017-11-15 10:56:292017-12-19 10:59:15NinthDecimal Launches Website-to-Store Attribution Solution
Featured Article

Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

November 15, 2017
For location analytics provider NinthDecimal, webrooming represents a need for marketing […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/geomarketing-news.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2017-11-15 10:39:252017-12-19 10:42:06Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?
In the News

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

October 25, 2017
A combination of rich media and location targeting last holiday season helped RaceTrac generate […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/geomarketing-news.png 100 200 Optio Interactive /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Optio Interactive2017-10-25 20:17:112017-12-15 20:25:39How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season
Featured Article

Attribution and Measurement are Creating a Data Management Arms Race

September 7, 2017
David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/03/events-logo-streetfight.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-09-07 00:00:122017-09-28 16:05:56Attribution and Measurement are Creating a Data Management Arms Race
Featured Article

4 Location Data Myths That Hold Back Your Marketing Strategy

September 6, 2017
While most marketers rely on “impressions” and “clicks” to measure the impact of […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/03/news-logo-mediapost.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-09-06 14:25:072017-09-28 16:05:564 Location Data Myths That Hold Back Your Marketing Strategy
Published Article

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

August 21, 2017
Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/12/news-logo-mta.png 100 200 Lindsey DiGiorgio, VP of Marketing /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Lindsey DiGiorgio, VP of Marketing2017-08-21 14:26:292017-09-28 14:51:44Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down
Featured Article

Key Ways to Inspire Foodies to Action With Paid Social Creative

August 2, 2017
Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/09/news-logo-adweek.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-08-02 14:59:192017-09-28 15:06:07Key Ways to Inspire Foodies to Action With Paid Social Creative
In the News

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/techblogwriter-news.png 100 200 NinthDecimal /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png NinthDecimal2017-07-27 22:05:182017-07-28 22:08:09‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ
Featured Article

Facebook stock jumps after company beats on earnings and says it will spend less

July 26, 2017
Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/cnbc-news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-07-26 23:02:282017-07-27 23:12:29Facebook stock jumps after company beats on earnings and says it will spend less
In the News

Android and iOS Updates Pump the Brakes on Location Data

July 17, 2017
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which […]
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Published Article

The Future of TV Metrics

July 7, 2017
How new KPIs are turning the industry upside down How we consume TV continues to fragment […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/tvtechnology-news.png 100 200 Lindsey DiGiorgio, VP of Marketing /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Lindsey DiGiorgio, VP of Marketing2017-07-07 13:48:532017-07-28 15:23:35The Future of TV Metrics
Featured Article

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

July 5, 2017
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/martech-today.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-07-05 09:01:322017-07-05 11:01:35NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach
In the News

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

June 29, 2017
"This is the driving force behind NinthDecimal Labs as we look to not only address today’s […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/geomarketing-news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-06-29 16:45:202017-07-28 16:49:18Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ
In the News

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

June 29, 2017
San Francisco-based marketing platform and location intelligence company NinthDecimal today […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/03/events-logo-streetfight.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-06-29 16:41:302017-07-28 16:44:04NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs
In the News

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence

June 22, 2017
Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/retail-touch-points-news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-06-22 16:12:442017-07-28 16:17:49Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence
In the News

RaceTrac stores see 47% gain in visits from mobile campaign

June 12, 2017
RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/06/mobilemarketer_news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-06-12 16:18:282017-07-28 16:41:08RaceTrac stores see 47% gain in visits from mobile campaign
In the News

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

May 10, 2017
It may have started out by helping entertainment companies measure illegal P2P sharing, and […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/07/huffpost-news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-05-10 17:48:022017-09-28 16:18:07After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
In the News

NinthDecimal Appoints Manish Bhatia, to Board of Directors

April 19, 2017
NinthDecimal, a marketing platform propelled by location data, announced the appointment […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/12/news-logo-mta.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-04-19 16:01:542017-07-28 16:02:44NinthDecimal Appoints Manish Bhatia, to Board of Directors
In the News

NinthDecimal Debuts First Single Cross-Device Native Ad Solution

April 13, 2017
NinthDecimal has just released the first native ad solution combining Location Graph audiences […]
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In the News

Audience Data and Measurement Businesses Pay Off for NinthDecimal

March 9, 2017
This week, NinthDecimal — a marketing platform powered by location data — announced it […]
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In the News

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

March 8, 2017
Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements […]
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In the News

NinthDecimal Riding Data-Driven Demand

March 8, 2017
Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried […]
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Published Article

3 Ways Marketers Can Leverage Advertising’s Automation Revolution

February 3, 2017
The marketing automation revolution is growing beyond digital this year. Digital media […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/08/news-logo-bizjounals.png 100 200 Lindsey DiGiorgio, VP of Marketing /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Lindsey DiGiorgio, VP of Marketing2017-02-03 18:11:092017-07-05 18:40:203 Ways Marketers Can Leverage Advertising’s Automation Revolution
In the News

Acxiom Expands NinthDecimal Location Data Partnership

January 24, 2017
The growth of location data sharing just keeps chugging along. The latest is an expansion […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/01/adage-news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-01-24 13:13:532017-07-28 15:50:38Acxiom Expands NinthDecimal Location Data Partnership
In the News

How This Regional Toyota Marketer Connected TV Ads to Dealer Visits

January 12, 2017
In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/01/adage-news.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2017-01-12 18:27:422017-07-28 15:51:44How This Regional Toyota Marketer Connected TV Ads to Dealer Visits
In the News

Mobile Agency Of The Year: The Media Kitchen

December 30, 2016
In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/03/news-logo-mediapost.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2016-12-30 11:08:372017-07-28 17:01:27Mobile Agency Of The Year: The Media Kitchen
In the News

10 Entrepreneurs Share Their 'Big Dream' for 2017

December 28, 2016
What is coming for next year? These leaders have a big dream they want to share. What […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/12/inc-news-1.png 100 200 Media Source /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Media Source2016-12-28 17:35:542017-07-28 15:54:4910 Entrepreneurs Share Their 'Big Dream' for 2017
Published Article

How to Reap the Benefits of Increasing Automation in 2017

December 28, 2016
Everywhere you look, traditional advertising is making strides to embrace the programmatic […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/12/adweek360-hp.png 100 200 Lindsey DiGiorgio, VP of Marketing /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Lindsey DiGiorgio, VP of Marketing2016-12-28 15:37:532017-09-28 15:09:39How to Reap the Benefits of Increasing Automation in 2017
Published Article

How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players

December 20, 2016
Today’s consumers live in an omni-channel world; they expect a seamless experience across […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/12/news-logo-mta.png 100 200 David Staas, President /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png David Staas, President2016-12-20 18:21:182017-07-28 15:41:52How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players
Published Article

Why People-Based Marketing Platforms Will Begin to Dominate in 2017

December 19, 2016
This past year laid the foundation for major transitions across the marketing landscape. […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/03/events-logo-streetfight.png 100 200 David Staas, President /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png David Staas, President2016-12-19 11:00:412017-07-05 18:41:00Why People-Based Marketing Platforms Will Begin to Dominate in 2017
Published Article

Brick-and-Mortar Retailers Can Take Back The Holiday Momentum

November 22, 2016
With the holiday shopping season already in full swing, the all-important question is once […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/03/news-logo-mediapost.png 100 200 David Staas, President /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png David Staas, President2016-11-22 17:51:172017-07-28 15:55:53Brick-and-Mortar Retailers Can Take Back The Holiday Momentum
Published Article

How Pokemon Go Reveals New Location Data Opportunities for Businesses

August 18, 2016
The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/08/news-logo-bizjounals.png 100 200 Lindsey DiGiorgio, VP of Marketing /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Lindsey DiGiorgio, VP of Marketing2016-08-18 18:32:192017-07-05 18:23:52How Pokemon Go Reveals New Location Data Opportunities for Businesses
Published Article

Why Mobile Programmatic Will Become An Advertising Necessity

March 21, 2016
Programmatic ad buying continues to transform the marketing ecosystem as it expands into […]
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https://www.ninthdecimal.com/wp-content/uploads/2016/03/news-logo-mediapost.png 100 200 David Staas, President /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png David Staas, President2016-03-21 19:12:192017-07-05 19:34:01Why Mobile Programmatic Will Become An Advertising Necessity
Published Article

How Data Is Poised to Significantly Transform Local Marketing

March 1, 2016
Data is at the front and center of our industry conversations, and this is the year where […]
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https://www.ninthdecimal.com/wp-content/uploads/2017/03/events-logo-streetfight.png 100 200 Michael Fordyce, CEO /wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png Michael Fordyce, CEO2016-03-01 10:43:142017-07-28 15:56:48How Data Is Poised to Significantly Transform Local Marketing
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