Ad Tech Product And Partner News: Week Of April 10
MediaPost – April 14, 2017
NinthDecimal Bows Cross-Device Native-Ad Solution. Location data firm NinthDecimal said it combined its Location Graph audiences and Location Conversion Index tools into one offering for marketers. […]
NinthDecimal Debuts First Single Cross-Device Native Ad Solution
Mobile Advertising Watch – April 13, 2017
NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index into a single offering for marketers. […]
Audience Data and Measurement Businesses Pay Off for NinthDecimal
Mobile Marketing Watch – March 8, 2017
This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing demand for its data and measurement lines of business.” According to a statement emailed to MMW, the two business lines […]
NinthDecimal Riding Data-Driven Demand
Mad Marketer – March 8, 2017
Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. For a business, especially a startup, early wins are crucial. Far too often, an enthusiastic entrepreneur will energize their team to no avail; however those startups capable of turning a snowflake into the snowball effect are set up for long term success. […]
NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black
Street Fight – March 8, 2017
Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number of its peers are still struggling to make money. […]
How This Regional Toyota Marketer Connected TV Ads to Dealer Visits
Ad Age – January 12, 2017
In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region. […]
Mobile Agency Of The Year: The Media Kitchen
MediaPost – January 5, 2017
In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition for that category, largely because it did away with a siloed way of thinking about media. […]
10 Entrepreneurs Share Their ‘Big Dream’ for 2017
Inc – December 28, 2016
What will the new year bring for most of us? Hope and fulfillment, pain and suffering? No one knows for sure. As usual, it’s a time to evaluate the last year and look forward to the new year. These entrepreneurs have shared their big dream for 2017. […]
How to Reap the Benefits of Increasing Automation in 2017
Advertising Week 360 – December 28, 2016
Everywhere you look, traditional advertising is making strides to embrace the programmatic model that digital media introduced, adopted widely and continues to champion. TV ad campaigns, for example, have become increasingly digitized, giving brands the opportunity to target multiple audience segments that watch specific shows. […]
Local Programmatic On a Tear: 110% Growth in 2016
LSA Insider – December 21, 2016
The following chart is from an infographic distributed by NinthDecimal, based on their data from the first half of 2016. Location based programmatic grew 110% in the first six months of 2016, as advertiser demand for location-driven audiences continued to climb. NinthDecimal President David Staas sees continued growth in the use of location data as a general purpose audience intelligence and attribution tool — independent of geofencing or real-time location targeting […]
How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players
MarTech Advisor – December 20, 2016
Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. David Staas, President, NinthDecimal highlights how this holiday season, retailers can take back business from e-commerce competitors and deliver a single customer shopping experience that seamlessly blends physical and digital worlds […]
Why People-Based Marketing Platforms Will Begin to Dominate in 2017
Street Fight – December 19, 2016
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. The drivers of that transformation are two-fold. First, we are in the “Era of Digitalization,” where all forms of media are rapidly becoming digitized — from planning to activation to measurement. […]
Brick-and-Mortar Retailers Can Take Back The Holiday Momentum
MediaPost – November 22, 2016
With the holiday shopping season already in full swing, the all-important question is once again being asked: “Which retail brands will be winners in 2016?” As in recent years, all eyes will be on the battle between brick-and-mortar retailers and e-commerce sites. […]
NinthDecimal Helps Businesses Better Understand Their Customers
Mad Marketer – November 17, 2016
Marketers have a giant blind spot. They don’t understand how to leverage mobile, which is where customers spend most of their online time. Plus, marketers obviously need to consider what customers are doing in the physical world, since that’s where people spend the majority of their time. […]
Quiznos Cooks Up In-Store Traffic With Mobile Video
AdExchanger – September 15, 2016
Quiznos is working to connect the dots between digital ad exposures and store visitation. After emerging from bankruptcy in 2014, Quiznos reduced its brick-and-mortar presence. With fewer stores, each location had to work harder. So Quiznos changed its media mix to support its new retail footprint. […]
How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution
GeoMarketing – September 8, 2016
Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns. […]
NinthDecimal’s audience insights to enhance CRM for Trilia clients
techseen – September 8, 2016
Trilia will leverage NinthDecimal’s Location Conversion Index solution, where clients will be able to measure consumer behavior in physical world […]
Trilia & NinthDecimal Partner for Data-Driven Marketing
Mad Marketer – September 8, 2016
A goal for all marketers is reaching intended audiences. And, in today’s omni-channel world, complexity can cause challenges. Fortunately, the real time world in which we live is filled with innovation, deterring today’s marketer from the guessing game and days past, and offering the opportunity to make data-driven, intelligent decisions. […]
How Pokemon Go reveals new location data opportunities for businesses
The Business Journals – August 18, 2016
The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising industry experts by drawing more active users than some of the most well-known apps of the past several years, including Twitter and Tinder […]
Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise
Adweek – July 18, 2016
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand’s absence […]
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
Marketing Land – July 18, 2016
Location history and foot traffic data are increasingly being used for audience identification and offline attribution […]
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
Beet.TV – June 16, 2016
If you want more precise television audience targeting, why stop at just addressable households, with their limited scale? With more than 1.5 trillion monthly consumer location data points, NinthDecimal says it can bring richer audience targeting not only to addressable but also to linear and programmatic TV […]
NinthDecimal Powers Offline Attribution with 155 Partnerships
Mobile Marketing – April 15, 2016
Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution. […]
Data: Cross-Device Campaigns 60 Percent Better Than PC-Only for Offline Conversions
Marketing Land – April 15, 2016
NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media […]
The Omnichannel Moment: Cross-Device Ads Are 60 Percent More Effective For Brick-And-Mortar Brands
Geo Marketing – April 14, 2016
One year after they partnered on online-to-offline measurement, NinthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits. […]
Programmatic Mobile Ad Spend Leaps Forward in CPG Sector: Report
Mobile Marketer – April 4, 2016
Consumer packaged goods brands are now leading in programmatic ad spend on mobile, making a significant leap from 2014, when the sector came in fourth place, according to a new report from NinthDecimal. […]
Are Advertisers Getting Smart About Location Intelligence?
AdExchanger – April 1, 2016
There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle in a grocery store. […]
How ‘Location’ Is Changing The Way Media Buyers Are Targeting Mobile Shoppers
GeoMarketing – March 31, 2016
Demographics remains the backbone of ad targeting, says NinthDecimal’s David Stass. But the focus on ‘where’ and ‘what’ people do online are upending those legacy methods. […]
Why Mobile Programmatic Will Become An Advertising Necessity
MediaPost – March 21, 2016
We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. […]
How Data Is Poised to Significantly Transform Local Marketing
Street Fight – March 1, 2016
Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace the significant power of real-world data. […]
Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MediaPost – December 29, 2015
As the year ends, it’s time to take a look back to see what hit a nerve in the market over the last year. Reviewing the 10 most read MobileShopTalk columns of the year, beacons were top of mind for many, with 6 of the top 10 stories related to beacons. […]
PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution
Marketing Land – December 14, 2015
Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for digital ad targeting on the front end and equally for attribution on the back end. […]
5 Geofencing Tools for Customer Acquisition
Street Fight – December 3, 2015
Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. […]
Mobile Marketer UberMedia Introduces The Concept Of “LROI”
Marketing Land – December 2, 2015
Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits. […]
Drawbridge’s Cross-Platform Analytics Now Includes Daily Reporting On Store Visits
GeoMarketing – November 20, 2015
Offline attribution is in demand and real-time focused marketers don’t want to wait a month or a week to see whether an ad led someone to a local shop. […]
Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?
Marketing Land – November 16, 2015
The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time. […]
Clypd And SpotX Team Up With TiVo To Translate Digital Ad Exposures Into TV Speak
Ad Exchanger – November 2, 2015
Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will be the pair’s first data partner, enabling platform users to anonymously match digital ad exposures to national households across TiVo’s 2.5 million set-top boxes. […]
Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution
Marketing Land – October 29, 2015
There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home). While there are different methodologies, a number of companies, such as xAd, NinthDecimal, PlaceIQ, Placed, Google and Facebook are increasingly mapping online and mobile ad exposures to in-store visits. […]
TiVo to give TV-ratings data away for free
New York Post- October 28, 2015
TiVo is gathering its data while keeping consumers’ identities private by partnering with outfits like mobile-research firm NinthDecimal and Dunnhumby, the grocery-data giant. […]
Is TV Ad Spend Working? NinthDecimal and TiVo Research Team Up to Tackle That Question
Mobile Marketing Watch – October 19, 2015
A new measurement idea could provide marketers with some idea if their ad spend on TV is having the desired effects. That’s because NinthDecimal, a leading mobile audience. […]
Mobile Research Firm Uses TiVo Data to Show TV ROI
Broadcasting & Cable – October 16, 2015
Mobile audience research company NinthDecimal, working with viewing information from TiVo, says it is able to track the impact TV advertising spending has in getting consumers into stores. […]
Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaPost – October 16, 2015
Mobile audience researcher NinthDecimal has struck a partnership with TiVo to determine whether an exposure to a TV commercial means higher foot traffic at a brand’s physical retail location. […]
NinthDecimal Teams With TiVo On In-Store Attribution For TV Ads
GeoMarketing – October 15, 2015
Mobile analytics platform NinthDecimal is moving beyond the smartphone by integrating its data with TiVo Research’s interactive TV viewership metrics to show retailers whether or not cross-screen ads drove customers into their places of business. […]
TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales
Ad Exchanger – October 15, 2015
A partnership between TiVo Research (TiVo, Inc. subsidiary) and NinthDecimal that was announced Thursday aims to help marketers gather those proof points by connecting TV viewership with offline store visits. […]
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV
Marketing Land – October 15, 2015
Companies bring digital analytics and optimization to traditional TV advertising. Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional advertising, such as out-of-home, direct mail and television. […]
NinthDecimal’s Staas: Programmatic Will Become a Strong Opportunity for Small Business Owners
Street Fight – October 2, 2015
At an Advertising Week XII event this week, Street Fight caught up with NinthDecimal president David Staas, who’s been with the company since the JiWire days, to talk about how NinthDecimal has evolved and where he sees opportunities for small business owners. […]
NinthDecimal Partners with Tapad for Better Cross-Device Offline Attribution
Mobile Advertising Watch – September 17, 2015
NinthDecimal, a mobile audience intelligence company, tells MAW that it is partnering with Tapad, a known expert in cross-device marketing technology. […]
Rentrak And comScore To Merge Creating Broad Media Measurement Firm
Marketing Land -September 30, 2015
In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. […]
NinthDecimal Partners With Tapad For Cross-Device Audience Measurement
MediaPost – September 15, 2015
Mobile audience targeting firm NinthDecimal on Tuesday announced it has partnered with cross-device targeting company Tapad. The partnership will give NinthDecimal access to Tapad’s “device graph,” which links users across devices […]
NinthDecimal Joins Tapad On Solving Online-To-Offline ROI For Location Ads
GeoMarketing – September 15, 2015
The competition — and deal-making — among mobile ad platforms is continuing to heat up, as location ad targeter/mobile measurement provider NinthDecimal and cross-platform player Tapad are teaming up to deliver metrics on whether online ads are driving in-store traffic and sales. […]
NinthDecimal Announces Cross-Device Partnership With Tapad For Offline Attribution
MarTech Advisors – September 15, 2015
NinthDecimal, the leading mobile audience intelligence company, today announced a partnership with Tapad, the leader in cross-device marketing technology. […]
NinthDecimal Ranks #210 on the Inc. 500 2015 Fastest Growing Private Companies
Inc. 500 – August 12, 2015
NinthDecimal ranks #210 on the Inc. 500 2015 Fastest Growing Private Companies with 2,028% growth in last 3 years […]
3 Reasons This is a Breakthrough Year for Mobile Marketing
Fortune – July 27, 2015
By the end of 2015, campaigns running on smartphones and tablets will account for almost 50% of digital marketing dollars. Google’s bullish commentary about its Q2 mobile business—respectable ad growth and accelerating video viewership on the go—wasn’t exactly a big surprise […]
Using Mobile Geoconquesting to Steal Customers From Competitors
Gartner Report – July 7, 2015
Mobile geoconquesting is a marketing tactic using hypertargeted location-based mobile messages to direct consumers toward a specific business when physically near a competitor’s location. IT leaders supporting marketing in consumer industries should understand […]
Mobile Ads Boost Physical Store Visits by 80 Percent in First Day of Viewing
VentureBeat – June 8, 2015
Since mobile advertising began, marketers have wondered about its effectiveness. After all, it’s a small screen, you’re on the go, and, until recently, connections were often spotty and slow. A new report from San Francisco-based mobile intelligence firm NinthDecimal, released today, shows that mobile ads on smartphones and tablets are having a big effect — and its impact is growing […]
Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Marketing Land – June 8, 2015
Majority shopped on a mobile device over a PC before making a purchase. Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. […]
ZO And NinthDecimal To Fully Measure Omnichannel By Year’s End
GeoMarketing – April 14, 2015
Last month’s exclusive agreement between Publicis Groupe media planning and analytics unit ZenithOptimedia and mobile data provider NinthDecimal promises to usher in “a new standard of omnichannel measurement and audience insights” for the Publicis Groupe’s clients. […]
ZenithOptimedia and NinthDecimal Partner for Industry-First In-Store Measurement Platform
Mobile Marketing Watch – April 13, 2015
ZenithOptimedia and NinthDecimal have just inked a deal to partner and introduce a new standard of omni-channel measurement and audience insights for ZenithOptimedia clients. […]
Say Hello to the Industry’s First Omni-Channel In-Store Measurement Platform
Mobile Marketing Watch – March 30, 2015
ZenithOptimedia and NinthDecimal announced on Monday a new partnership that will usher in what they call the “industry’s first omni-channel in-store measurement platform.” […]
ZenithOptimedia and NinthDecimal Partner To Measure On Online-To-Offline Data
GeoMarketing – March 30, 2015
Media shop ZenithOptimedia has struck an exclusive deal with mobile data provider NinthDecimal on creating what they claim is “a new standard of omnichannel measurement and audience insights” for the Publicis Groupe’s media agency clients. […]
Ad Roundup: Partnership, targeting to give brands more insights
BizReport – March 30, 2015
In online advertising campaigns are only as good as their targeting. In today’s advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space. […]
A New System Tracks Which Ads Coaxed Your Feet to Walk into That Store
Venture Beat – March 30, 2015
The next time you decide to walk into a real store, zillions of digital bits are working overtime to figure out why. The newest system undertaking that task, being announced today, is something with the soporific name of the Location Conversion Index (LCI). […]
ZenithOptimedia Wants To Measure The Real World
AdExchanger – March 30, 2015
Publicis Groupe media shop ZenithOptimedia revealed Monday it’s hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution […]
ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution
Street Fight – March 30, 2015
A partnership announced this morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients. […]
ZenithOptimedia & NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Marketing Land – March 30, 2015
Consumer location data being used for measurement and media planning. Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. […]
ZenithOptimedia & NinthDecimal Partner for In-Store Measurement
Mobile Marketing Magazine – March 30, 2015
Mobile audience intelligence firm NinthDecimal and media services network ZenithOptimedia have partnered to deliver a new level of omni-channel measurement and audience insights to clients. […]
2015: The Year Of The Mobile Beacon (Part One)
Forbes – March 6, 2015
Forbes leverages NinthDecimal’s CPG Mobile Audience Insights report for an article about mobile shopping behaviors. […]
13 Tech Leaders Share Their Monday Morning Ritual
Inc. – February 16, 2015
You know how the song goes, right? ‘Monday morning, you sure look fine…’ Ah, not true for most of us. Mondays are like a cold slap to the face. We flop out of bed and look down the long, dark tunnel of the week and try to figure out how we will survive. “Get it done” becomes “just one more bagel” pretty easily when you have a heavy workload. Fortunately, these tech CEOs are here to help […]
Study: 38% of Consumers Want Mobile Coupons When Entering Stores
Local Search Insider – February 10, 2015
Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort some consumers invest in order to save money with coupons. Since not everyone has that kind of time to spare, a new study from NinthDecimal shows that there is a demand for coupons to be sent directly to consumers’ when they enter a store. […]
Infographic: Automobile Advertisers Top Programmatic Use
Mobile Marketing Magazine – February 10, 2015
Automobile advertising made up 49 per cent of programmatic impressions bought in 2014, a report by mobile audience intelligence firm NinthDecimal has revealed, making car manufacturers the clear early adopters of this ad technology. […]
Who are the Biggest Buyers of Programmatic Mobile
NativeMobile.com – February 9, 2015
The team at NinthDecimal has just shared with NativeMobile its latest infographic showcasing the biggest buyers of mobile programmatic audiences and which consumer groups were the most popular targets in 2014. […]
Report Shows Mobile Changing Every Aspect of CPG Economy
Web Marketing Pros – February 10, 2015
The mobile marketing has given business owners and marketers a lot of opportunities to reach consumers with relative content and mobile ads. […]
Let’s Get Physical: NinthDecimal Bridges Virtual and Physical Worlds
BIA Kelsey – January 30, 2015
NinthDecimal derives its name from its key differentiator, a people centric lat/long precision down to four feet. Tile centric lat/long solutions often resolve geographic locations down to perhaps 100 meter tiles or grids. As Staas points out, that tile could include several different stores or locations that make for inconclusive results about where the person is. […]
AdExchanger Research: Mobile’s Unmet Potential and the 4 Things Marketers Can Do About It
AdExchanger – January 30, 2015
“By now nearly everyone can agree that there never was, and won’t ever be, a ‘Year of Mobile.’ The evolution happened – and is happening – too quickly to identify an individual tipping point that made mobile matter for marketers.” So begins this new report from AdExchanger Research. The remainder of the report leverages interviews from 274 marketers and industry representatives who are key influencers in this evolution to outline key strategies marketer’s should take in their approach to the mobile marketing ecosystem. […]
Improving Digital Advertising – the NinthDecimal Approach
Frost & Sullivan – January 27, 2015
Frost & Sullivan analyst Vikrant Gandhi shares how NinthDecimal is solving the measurement challenge in our cross-channel marketing world. […]
Mobile is Making Inroads in Grocery
Fierce Mobile Retail – January 27, 2015
Mobile use is the greatest during the planning stages of the shopping trip, with 86 percent of shoppers now using devices before heading to the store, according to a new report from NinthDecimal. […]
Reports: Mobile Economy Flourishing
BizReport – January 26, 2015
Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products […]
70 Percent of Consumers Swayed by Mobile Ads in 2014
Mobile Marketing Magazine – January 23, 2015
70 percent of consumers tried a new product or brand after seeing a mobile ad in 2014, a 49 percent increase over 2013. The statistic comes from a new report by mobile audience intelligence firm NinthDecimal into consumer packaged goods (CPG) and how mobile marketing influences shoppers’ paths-to-purchase […]
Mobile Moves in on Grocery Shopping
MediaPost Communications – January 22, 2015
More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report. […]
70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads
Direct Marketing News – January 22, 2015
A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014’s third quarter bought new packaged goods products after being served mobile ads. […]
Mobile CPG Ads Appear Effective In Driving New In-Store Purchases
GeoMarketing – January 22, 2015
The hardest thing asked of advertising is to inspire a consumer to try a new product, but NinthDecimal says that, in overwhelming numbers, in-app mobile ads are doing just that for consumer packaged goods brands […]
