In the News and Media Coverage

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

May 22, 2018

Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.

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NinthDecimal Launches Toolset to Identify True Growth Metrics

May 22, 2018

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” […]

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NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

May 22, 2018

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth and customer acquisition.”

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What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

March 30, 2018

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third […]

In the News

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

March 15, 2018

NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution […]

Published Article

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

February 22, 2018

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper […]

Featured Article

The Challenges of Mobile Measurement and Targeting

February 1, 2018

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit […]

In the News

Location data connect dots between fast food customers and their at-home TV habits

February 1, 2018

NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding […]

Featured Article

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

January 29, 2018

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi. The correlation between […]

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6 Self-Service Location Intelligence Solutions

January 9, 2018

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions last year, the company joined a select […]

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NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

December 10, 2017

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it found that mobile generated a higher incremental […]

In the News

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

November 16, 2017

NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in the country, to further test this new […]

In the News

NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability

November 15, 2017

In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive and retail). The companies found that […]

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NinthDecimal Launches Website-to-Store Attribution Solution

November 15, 2017

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping behaviors, which have become critical […]

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Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

November 15, 2017

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, and capitalize on, omnichannel behavior. […]

In the News

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

October 25, 2017

A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic at the gas station convenience store […]

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Attribution and Measurement are Creating a Data Management Arms Race

September 7, 2017

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated […]

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4 Location Data Myths That Hold Back Your Marketing Strategy

September 6, 2017

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like […]

Published Article

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

August 21, 2017

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing marketers to rethink the way they engage […]

Featured Article

Key Ways to Inspire Foodies to Action With Paid Social Creative

August 2, 2017

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets […]

In the News

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location […]

Featured Article

Facebook stock jumps after company beats on earnings and says it will spend less

July 26, 2017

Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger […]

In the News

Android and iOS Updates Pump the Brakes on Location Data

July 17, 2017

Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way consumers dole out […]

Published Article

The Future of TV Metrics

July 7, 2017

How new KPIs are turning the industry upside down How we consume TV continues to fragment while the notion of TV has become more about the type and quality of content, […]

Featured Article

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

July 5, 2017

With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. NinthDecimal has acquired MoLOGIQ, […]

In the News

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

June 29, 2017

"This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge […]

In the News

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

June 29, 2017

San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will […]

In the News

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence

June 22, 2017

Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform NinthDecimal to help retailers create […]

In the News

RaceTrac stores see 47% gain in visits from mobile campaign

June 12, 2017

RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a mobile ad campaign in fall 2016 that encouraged […]

In the News

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

May 10, 2017

It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies by advertising their shows back through […]

In the News

NinthDecimal Appoints Manish Bhatia, to Board of Directors

April 19, 2017

NinthDecimal, a marketing platform propelled by location data, announced the appointment of media executive, Manish Bhatia, to the company’s board of directors. […]

In the News

NinthDecimal Debuts First Single Cross-Device Native Ad Solution

April 13, 2017

NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index into a single offering for marketers. A […]

In the News

Audience Data and Measurement Businesses Pay Off for NinthDecimal

March 9, 2017

This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing […]

In the News

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

March 8, 2017

Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry […]

In the News

NinthDecimal Riding Data-Driven Demand

March 8, 2017

Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. For a business, especially a startup, […]

Published Article

3 Ways Marketers Can Leverage Advertising’s Automation Revolution

February 3, 2017

The marketing automation revolution is growing beyond digital this year. Digital media introduced the game-changing programmatic model for ad-buying, in which […]

In the News

Acxiom Expands NinthDecimal Location Data Partnership

January 24, 2017

The growth of location data sharing just keeps chugging along. The latest is an expansion of a pair-up between mobile location information company NinthDecimal […]

In the News

How This Regional Toyota Marketer Connected TV Ads to Dealer Visits

January 12, 2017

In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the […]

In the News

Mobile Agency Of The Year: The Media Kitchen

December 30, 2016

In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition for that category, largely because it did […]

In the News

10 Entrepreneurs Share Their 'Big Dream' for 2017

December 28, 2016

What is coming for next year? These leaders have a big dream they want to share. What will the new year bring for most of us? Hope and fulfillment, pain and suffering? […]

Published Article

How to Reap the Benefits of Increasing Automation in 2017

December 28, 2016

Everywhere you look, traditional advertising is making strides to embrace the programmatic model that digital media introduced, adopted widely and continues […]

Published Article

How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players

December 20, 2016

Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. David Staas, President, NinthDecimal highlights […]

Published Article

Why People-Based Marketing Platforms Will Begin to Dominate in 2017

December 19, 2016

This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry […]

Published Article

Brick-and-Mortar Retailers Can Take Back The Holiday Momentum

November 22, 2016

With the holiday shopping season already in full swing, the all-important question is once again being asked: “Which retail brands will be winners in 2016?” […]

Published Article

How Pokemon Go Reveals New Location Data Opportunities for Businesses

August 18, 2016

The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising industry experts by drawing more active users than some of the most well-known […]

Published Article

Why Mobile Programmatic Will Become An Advertising Necessity

March 21, 2016

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow […]

Published Article

How Data Is Poised to Significantly Transform Local Marketing

March 1, 2016

Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace the significant power of real-world data. […]

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