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NinthDecimal in the News

InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
NinthDecimal’s strengths with brands across several vertical markets including home improvement, Telco and QSR add to InMarket’s […]

Two of the biggest names in location targeting lay out how they plan take on big rivals like Foursquare and help marketers fend off privacy concerns
The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers […]

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable
As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of […]

Localogy Leaders: Podcast
Featuring Ninth Decimal President, David Staas
Hosted by Senior Analyst, Michael Boland - June 23, 2020
Join Host Michael […]

Brand Recovery Success Requires A New Marketing Framework
As the country went into quarantine more than two months ago, it created an unprecedented economic environment for every […]

The OOH Renaissance Was Here – And Then There Was Coronavirus
NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will […]

NinthDecimal Adds Inscape TV Data to Marketing Platform
NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal […]

Embracing Outcome-Based Measurement For Growth
Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders
IAB, the national trade organization for
the digital media and marketing industries, was joined today by the IAB
Tech […]

How to choose a location data provider
There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But […]

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal
Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]

#PlaceConf: After the Apocalypse — The Future of Retail
SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data […]

Ad Targeting 2018 Report
A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?
This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their […]

NinthDecimal Launches Toolset to Identify True Growth Metrics
“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the […]

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution
With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth […]

O2O Measurement and Marketing 2018
The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats […]

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching
It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]

The Challenges of Mobile Measurement and Targeting
A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented […]

Location data connect dots between fast food customers and their at-home TV habits
NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. […]

Fast Food Ratings: ABC Is The Top Network For QSR Visitors
'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's […]

6 Self-Service Location Intelligence Solutions
When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions […]

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it […]

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution
NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in […]

NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability
In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive […]

NinthDecimal Launches Website-to-Store Attribution Solution
NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping […]

Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?
For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, […]

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season
A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic […]

Attribution and Measurement are Creating a Data Management Arms Race
David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]

4 Location Data Myths That Hold Back Your Marketing Strategy
While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming […]

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down
Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing […]

Key Ways to Inspire Foodies to Action With Paid Social Creative
Opinion: Dining engages multiple senses, and visuals are an important part of the experience
Americans spent more on food […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Facebook stock jumps after company beats on earnings and says it will spend less
Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue […]

Android and iOS Updates Pump the Brakes on Location Data
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, […]

The Future of TV Metrics
How new KPIs are turning the industry upside down
How we consume TV continues to fragment while the notion of TV has become […]

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. […]

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ
"This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also […]

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile […]

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence
Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform […]

RaceTrac stores see 47% gain in visits from mobile campaign
RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a […]

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies […]

NinthDecimal Appoints Manish Bhatia, to Board of Directors
NinthDecimal, a marketing platform propelled by location data, announced the appointment of media executive, Manish Bhatia, […]

NinthDecimal Debuts First Single Cross-Device Native Ad Solution
NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index […]

Audience Data and Measurement Businesses Pay Off for NinthDecimal
This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth […]

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black
Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in […]

NinthDecimal Riding Data-Driven Demand
Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. […]

3 Ways Marketers Can Leverage Advertising’s Automation Revolution
The marketing automation revolution is growing beyond digital this year.
Digital media introduced the game-changing programmatic […]

Acxiom Expands NinthDecimal Location Data Partnership
The growth of location data sharing just keeps chugging along.
The latest is an expansion of a pair-up between mobile […]

How This Regional Toyota Marketer Connected TV Ads to Dealer Visits
In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV […]

Mobile Agency Of The Year: The Media Kitchen
In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition […]

10 Entrepreneurs Share Their 'Big Dream' for 2017
What is coming for next year? These leaders have a big dream they want to share.
What will the new year bring for most […]

How to Reap the Benefits of Increasing Automation in 2017
Everywhere you look, traditional advertising is making strides to embrace the programmatic model that digital media introduced, […]

How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players
Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. […]

Why People-Based Marketing Platforms Will Begin to Dominate in 2017
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in […]

Brick-and-Mortar Retailers Can Take Back The Holiday Momentum
With the holiday shopping season already in full swing, the all-important question is once again being asked: “Which retail […]

How Pokemon Go Reveals New Location Data Opportunities for Businesses
The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising industry experts by drawing more […]

Why Mobile Programmatic Will Become An Advertising Necessity
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns.
We have […]

How Data Is Poised to Significantly Transform Local Marketing
Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace […]