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Mobile Significantly Influences Consumers’ QSR & Casual Dining Decisions
/in Blog /by Kimberly BreslinToday we reveal the key findings from our Q4 Mobile Audience Insights Report, which focused on the QSR and casual dining vertical and how mobile influences consumers’ path-to-purchase behaviors and decisions — from research to determining where to dine. The results are fascinating and show the integral role smartphones & mobile advertising play in delivering […]
Mobile Marketing Predictions 2014
/in Blog /by NinthDecimalAs we see the fast-evolving industry of mobile marketing technology continue to progress, we can’t wait to see what other trends will emerge. Considering the sudden growth in the industry, we feel it’s a perfect time elaborate on our top three predictions for mobile technology trends in 2014: Turning Big Data into Mobile Intelligence: Location data […]
Mobile ROI Measurement Gets Real
/in Blog /by NinthDecimalJoin us at the Mobile Media Summit San Francisco next Tues. Jan 21st. David Staas, JiWire’s president, is participating on the “Mobile ROI Measurement Gets Real” panel with other industry leaders from Digitas, Swirl & Joule from 2:45pm-3:45pm. Greg Sterling of Internet2Go & Opus Research will be moderating. We look forward to a lively and […]
Grocery Shopping Goes Digital! Consumers Use their Mobile Devices Throughout the Path to Purchase
/in Blog /by NinthDecimalWhen it comes to grocery shopping, Thanksgiving week is perhaps one of the busiest of the year for grocery stores and consumers alike. For our just-released Q3 Mobile Audience Insights Report, we did a deep-dive into the Consumer Packaged Goods (CPG) vertical, to uncover audience trends in mobile usage and how people are engaging with […]
Closing the Loop: Accurate Mobile Attribution
/in Blog /by NinthDecimalMichael Boland’s latest article on mobile attribution traces the evolution of mobile advertising as it ties into real-world foot traffic and purchase behavior. Because 93% of U.S. retail spending happens offline, advertisers have an urgent desire to understand how their mobile marketing dollars translate to actual store visits and purchases. Boland highlights how the focus […]
Accurate Mobile ROI Measurement: An Advertiser’s Best Friend
/in Blog /by NinthDecimalThe industry’s abuzz with talk of all the latest ways to measure the success of your mobile ad campaign. All the main players have some sort of ROI “solution”, but how accurate and useful are they? As Steven Jacobs of Street Fight points out in his article, some companies only track the total store traffic […]