As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution and measurement has increased. In a recent blog post, Vikrant Gandhi of Frost & Sullivan shared his perspective on the need for advanced measurement across channels, citing mobile location data as a strong signal for understanding actual consumer behavior and ultimately measuring campaign effectiveness. […]
This is the third article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. The Maps that can Misguide Context In our personal lives, we rely heavily on the maps and […]
Interested how mobile location data can accurately predict retail foot traffic? We analyzed the retailers that may benefit from Sports Authority’s demise. Learn more in Adweek, GeoMarketing and MarktingLand.
AdExchanger’s Allison Schiff spoke with our president, David Staas, to discuss the impact of Pokémon Go on location data. “You, of course, need to make sure people are clear on what they’re signing up for and what kind of information they’re sharing,” Staas said. “But to me, this is the next step in the evolution of the […]
“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. Almost all of the advertising industry members at the Interactive Advertising Bureau (IAB) Town Hall raised their hands. “And what did you do? Did you continue on with your day? Or did you […]
We’re thrilled to announce NinthDecimal as the newest member of the Network Advertising Initiative (NAI). The NAI is a non-profit, self-regulatory organization devoted to maintaining and enforcing high standards for data collection and its use for online advertising. Since they were founded in 2000, the NAI has continued to be a strong advocate for responsible […]
After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, 2016. In March, the company planned to close only 140 of the stores, however after considering restructuring, the decision was made to close the entire company’s 463 stores. Though a sad day for the employees, there […]
This is the second article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. In our first article “The Blue Dot Effect”, we discussed how precision filtering techniques can solve for […]
Adding another notch on the wall of great things happening at NinthDecimal, we are proud to announce that NinthDecimal is one of five companies to be recognized by Gartner, the world’s leading information technology research and advisory company, as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report. In addition to revealing […]
Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. We’re going to geek out a bit on technology in this series and […]
NinthDecimal has been selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth Consecutive Year. Inclusion in the OnMedia 100 signifies leadership and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. NinthDecimal was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on […]
Amy Caplan of NinthDecimal, interviewed by Aruna Paramasivam of MediaMath, discusses being ahead of the curve on a range of topics; from partnerships pushing boundaries, to physical world data at the forefront of industry conversations, to the empowerment of women in leadership. Read Article
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. In fact, mobile budgets for programmatic grew exponentially over the last year. This trend is more than a shift in resources from traditional digital ad buys — what’s really exciting is how brands are putting their 1st party consumer […]
“The growing importance and availability of mobile audiences will make mobile programmatic buying a critical aspect of the marketing strategy for many brands.” Interested in learning more? Check out NinthDecimal’s president, David Staas’ programmatic byline published in MediaPost’s Real Time Daily, Why Mobile Programmatic Will Become An Advertising Necessity.
In early March, Mike spoke with StreetFight about data and his 2016 predictions. Data will be the key to our industry evolution especially with attribution, omni-channel on boarding, disruption of TV ad buying & mobile programmatic. View the full article here.
Our new partnership with TiVo Research will transform the TV advertising market with new conversion metrics that identify how TV advertising affects consumer behavior in the physical world. The solution integrates TiVo Research’s TV viewership data with our mobile data intelligence to provide marketers with metrics that show if TV ad exposure resulted in location […]
On the evening of Sept. 30th with Ad Week NY in full swing, NinthDecimal & TiVo co-hosted a vibrant cocktail party on the rooftop of the Roosevelt Hotel’s MAD46. The weather cleared and provided us a picturesque vantage over Manhattan to celebrate our partnership that makes omni-channel measurement a reality for marketers looking to close […]
It’s an exciting day at NinthDecimal as we get to share another significant milestone. In March we announced our measurement partnership with ZenithOptimedia, launching the industry’s 1st omni-channel in-store measurement solution. By introducing offline attribution as a major form of measurement, the partnership enabled marketers to better understand how their mobile and desktop marketing spend […]
Only a few months after launching our LCI® Verified Partner Program, we’re excited to announce that 97 of the industry’s top media publishers & ad networks are now part of the program. That broad reach across the ecosystem is giving agencies and brands the ability to run a campaign with any of their preferred media […]
We’re thrilled to have launched our