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Samsung & Starcom Share Location Insights with MMA Audience
/in Blog /by Katie Oakes, Product Marketing ManagerMarketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss the power of location data in today’s marketing programs. The attendees heard how notable brands like Wendy’s, PepsiCo, and Volvo use location data to inform audience targeting. They heard about cutting edge location technology from folks […]
“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerLast week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan. INFronts is a “content, network and device agnostic forum” held for agencies, brand marketers and media buyers alike to discover and deliberate notable advancements in the world of data-driven Marketing & Advertising. In a short […]
Bottoms Up to a High Video Completion Rate
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorIt’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed […]
Partnership With AdColony To Create Immediate Market Growth Opportunities
/in Blog /by Laura Bowers, Marketing ManagerWe’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]
Foot Traffic Verifies NFL Viewership Decline
/in Blog /by Laura Bowers, Marketing ManagerSuper Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]
NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017
/in Blog /by Laura Bowers, Marketing ManagerOn 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion focused on how the partnership succeeds in driving greater value for clients with data, combining offline and online behavior, achieving scale without sacrificing accuracy, and leveraging solutions from both companies to achieve results that matter. Great presentation, Brian! […]
9Dialogues: Featuring Stephanie Vandenberg
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Stephanie Vandenberg, VP, Head of Agency Partnerships at NinthDecimal, and hear her thoughts on agencies, strategic partnerships, and the importance of understanding and leveraging data. What’s the most important thing you’ve noticed […]
Register: Stages of a Digital Marketing Campaign Webinar
/in Blog /by Laura Bowers, Marketing ManagerPutting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains of data to assess campaign results, the success or failure of a campaign is predicated on many factors. Please join NinthDecimal, ShopAdvisor, and Mobee on Tuesday, February 28th at 1pm (EST) for an informative webinar […]
Swarovski Measures Ad Campaign Across Media Channels… And It Sparkles!
/in Blog /by Katie Oakes, Product Marketing ManagerValentine’s Day and Swarovski campaign results are a perfect match! Read more to find out how NinthDecimal helped boost Swarovski’s Mother’s Day promotions. Cross-Channel Campaign Drives 25% Lift in Visits to Swarovski Locations For the all-important Mothers’ Day weekend, Swarovski, a leading jewelry retailer, needed to reach its audience across digital, out-of-home (OOH), and print […]
9Dialogues: Featuring Sable Mi
/in Blog /by Katie Oakes, Product Marketing Manager9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Sable Mi, VP, Head of Research and Insights at NinthDecimal, and hear her thoughts on advertising and where the industry is heading. Can you share a bit about your career/background prior to […]
IAB Honors Kevin Ching, NinthDecimal’s VP, Product
/in Blog /by Laura Bowers, Marketing ManagerCongratulations to Kevin Ching, who’s being honored with an IAB 2017 Service Excellence Awards for his work on the Mobile Location Data Guide for Publishers. IAB Service Excellence Awards are given out to individuals who made an outstanding contribution to an IAB initiative from the previous year. Even more amazing, only 19 individuals were honored. For those of […]
An Intimate CES Gathering with NinthDecimal and comScore
/in Blog /by Laura Bowers, Marketing ManagerOn Thursday, 1/5/17, NinthDecimal hosted a soirée during CES at the beautiful SW Veranda at the Wynn Las Vegas, co-sponsored by partner comScore.
The Rising Growth of Programmatic & More Insights In Our 2016 Programmatic Review
/in Blog /by Laura Bowers, Marketing ManagerAccording to eMarketer, more than 80 percent of display ads will be transacted programmatically by 2018. Higher-quality data, differentiated data inputs, and continued automation will work together to continue to fuel programmatic growth. To track the growth, we analyzed the data from the 1st half of 2016, and are pleased to announce our latest programmatic […]
NinthDecimal Gives Back: Volunteering at GLIDE
/in Blog /by Nick Salinas, Executive Director of Client SuccessYesterday, the San Francisco NinthDecimal team was overjoyed to volunteer for GLIDE, a well-known charity organization based in San Francisco. GLIDE’s mission is to create a radically inclusive, just and loving community mobilized to alleviate suffering and break the cycles of poverty and marginalization. It was a pleasure to help out for the Grocery Bag […]
NinthDecimal & Trilia Share the Stage at BIA/Kelsey NEXT
/in Blog /by Laura Bowers, Marketing ManagerOn 12/6/16, Sable Mi (NinthDecimal, VP, Head of Research & Analytics) joined Jeffrey Cavallo (Trilia, Associate Director, Analytics) at BIA/Kelsey NEXT, the premier event focused on understanding, mastering, and strategizing the next waves of technology usage, integration, and implementation in local. Also on stage for the Attribution Now and in the Future: Best Practices for Driving […]
Live from Brand Innovators Summit, Life at the Intersection of Content & Commerce
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorOn 12/1/16, Todd Adest (NinthDecimal, VP of Sales) moderated a panel of esteemed individuals at the Brand Innovators Summit in the New York Times building. Sitting on the panel were Erin Everhart (Sr. Manager, Media Strategy & Mobile – The Home Depot), Laston Charriez (Chief Product Officer – Denver Mattress Company – formerly at Western […]
NinthDecimal Presents at iMedia Summit on How Physical World Data Can Help Buyers Understand the Consumer’s Journey
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorCracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, Senior Partner Manager, Programmatic Solutions, leading a Programmatic Bootcamp session on how marketers can understand a consumer’s journey using CRM and physical world data in programmatic environments. She speculated that physical world data will continue to […]
#9DTreats
/in Blog /by Laura Bowers, Marketing ManagerHappy Halloween from NinthDecimal and All of Our Clients & Partners!
9D University Rocked Carat’s Mobile Day
/in Blog /by Laura Bowers, Marketing ManagerIt was back to school for those at the Carat Mobile Immersion Day. A special appearance was made by “Professor” Kevin Ching (VP of Product) who headed the 301 class on the Mastering Mobile Location Application. Staying true to pedagogy, a pop quiz was given at the start of each session to brand-specific teams about […]
NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar
/in Blog /by Laura Bowers, Marketing ManagerSeveral hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on 6 common industry myths surrounding location data measurement such as “It is impossible to tell whether a person actually visited, or was just nearby” and “Location-based measurement is not as actionable as sales data.” These myths, along […]