Blog

3 Ways to Use CRM Data You’ve Likely Never Considered

October 17, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

October 10, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

September 29, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]

Elated at eXelate

September 22, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]

Webinar: How to Get the Most Out of Your CRM Data

September 16, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]

9Dialogues: Featuring Brian Kilmer

September 6, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Brian Kilmer, SVP of Advanced Television & Central Regional Sales about integrating 9D data within TV buys to meet marketers’ demands of reaching their customers across the new TV ecosystem. What is […]

NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row

August 18, 2017/in Blog /by NinthDecimal

We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, NinthDecimal is not only among the top fifth of private companies in the country to join the prestigious Inc. 5000 but also the highest ranked location intelligence company on this year’s list. With a ranking of #835, we are […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017/in Blog /by NinthDecimal

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

July 7, 2017/in Blog /by Laura Bowers, Marketing Manager

Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

June 30, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]

Announcing our Partnership with Affinity Solutions

June 21, 2017/in Blog /by Laura Bowers, Marketing Manager

We’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here. To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts […]

Carat Makes The Grade at 9DU

June 7, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology. Teacher Cat Davenport got the Carat team’s gears cranking on how to […]

9Dialogues: Featuring Ryan Kanterman

May 31, 2017/in Blog /by Katie Oakes, Product Marketing Manager

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]

NinthDecimal Infographic: DC Movers, The Data Behind the President’s First 100 Days in Office

May 4, 2017/in Blog /by NinthDecimal

Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First 100 Days in Office Following the 100th day of a new administration in the United States, Americans typically take time to re-evaluate the latest inhabitant of the White House and consider what the events of the first few months could […]

9Dialogues: Featuring Liam Beesley

May 1, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Liam Beesley, Art Director, Creative, and his insights into creative trends, the next steps for ad units, and favorite campaigns. What is your role within NinthDecimal? I lead the design and production of […]

NinthDecimal and Tru Optik Form An Over-The-Top Partnership

April 19, 2017/in Blog /by Laura Bowers, Marketing Manager

We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television. that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment. Using Tru Optik’s recently launched OTT Marketing Cloud, marketers now […]

Media Innovator Joins NinthDecimal’s Board of Directors

April 18, 2017/in Blog /by Laura Bowers, Marketing Manager

We’re excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined NinthDecimal’s Board of Directors. Manish brings a wealth of experience and knowledge to our board which is made up of leaders spanning marketing and advertising technology industries. In addition to comScore, […]

Samsung & Starcom Share Location Insights with MMA Audience

April 17, 2017/in Blog /by Katie Oakes, Product Marketing Manager

Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss the power of location data in today’s marketing programs. The attendees heard how notable brands like Wendy’s, PepsiCo, and Volvo use location data to inform audience targeting. They heard about cutting edge location technology from folks […]

“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference

April 14, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan. INFronts is a “content, network and device agnostic forum” held for agencies, brand marketers and media buyers alike to discover and deliberate notable advancements in the world of data-driven Marketing & Advertising. In a short […]

9Dialogues: Featuring Nick Salinas

April 3, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Nick Salinas, Executive Director of Client Success, and hear his thoughts on customer service and building a team at a “lean and mean” startup. What is your role within NinthDecimal? As Executive […]