Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]
As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00Carl J. Schutt, Product Marketing Coordinator/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngCarl J. Schutt, Product Marketing Coordinator2017-06-30 12:43:222017-06-30 12:46:57NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign
We’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here. To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts […]
School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology. Teacher Cat Davenport got the Carat team’s gears cranking on how to […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00Carl J. Schutt, Product Marketing Coordinator/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngCarl J. Schutt, Product Marketing Coordinator2017-06-07 11:44:322018-05-11 15:20:19Carat Makes The Grade at 9DU
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]
Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First 100 Days in Office Following the 100th day of a new administration in the United States, Americans typically take time to re-evaluate the latest inhabitant of the White House and consider what the events of the first few months could […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00NinthDecimal/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngNinthDecimal2017-05-04 15:17:442017-05-10 11:20:57NinthDecimal Infographic: DC Movers, The Data Behind the President's First 100 Days in Office
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Liam Beesley, Art Director, Creative, and his insights into creative trends, the next steps for ad units, and favorite campaigns. What is your role within NinthDecimal? I lead the design and production of […]
We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television. that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment. Using Tru Optik’s recently launched OTT Marketing Cloud, marketers now […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00Laura Bowers, Marketing Manager/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngLaura Bowers, Marketing Manager2017-04-19 11:48:012017-07-27 19:57:29NinthDecimal and Tru Optik Form An Over-The-Top Partnership
We’re excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined NinthDecimal’s Board of Directors. Manish brings a wealth of experience and knowledge to our board which is made up of leaders spanning marketing and advertising technology industries. In addition to comScore, […]
Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss the power of location data in today’s marketing programs. The attendees heard how notable brands like Wendy’s, PepsiCo, and Volvo use location data to inform audience targeting. They heard about cutting edge location technology from folks […]
Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan. INFronts is a “content, network and device agnostic forum” held for agencies, brand marketers and media buyers alike to discover and deliberate notable advancements in the world of data-driven Marketing & Advertising. In a short […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Nick Salinas, Executive Director of Client Success, and hear his thoughts on customer service and building a team at a “lean and mean” startup. What is your role within NinthDecimal? As Executive […]
It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00Carl J. Schutt, Product Marketing Coordinator/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngCarl J. Schutt, Product Marketing Coordinator2017-03-30 16:24:202017-04-04 14:12:56Bottoms Up to a High Video Completion Rate
We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]
Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]
On 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion focused on how the partnership succeeds in driving greater value for clients with data, combining offline and online behavior, achieving scale without sacrificing accuracy, and leveraging solutions from both companies to achieve results that matter. Great presentation, Brian! […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00Laura Bowers, Marketing Manager/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngLaura Bowers, Marketing Manager2017-03-07 16:24:352017-03-07 16:25:20NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Stephanie Vandenberg, VP, Head of Agency Partnerships at NinthDecimal, and hear her thoughts on agencies, strategic partnerships, and the importance of understanding and leveraging data. What’s the most important thing you’ve noticed […]
Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains of data to assess campaign results, the success or failure of a campaign is predicated on many factors. Please join NinthDecimal, ShopAdvisor, and Mobee on Tuesday, February 28th at 1pm (EST) for an informative webinar […]
Valentine’s Day and Swarovski campaign results are a perfect match! Read more to find out how NinthDecimal helped boost Swarovski’s Mother’s Day promotions. Cross-Channel Campaign Drives 25% Lift in Visits to Swarovski Locations For the all-important Mothers’ Day weekend, Swarovski, a leading jewelry retailer, needed to reach its audience across digital, out-of-home (OOH), and print […]
/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.png00Katie Oakes, Product Marketing Manager/wp-content/uploads/2017/01/ninthdecimal-logo-wht-blu_350.pngKatie Oakes, Product Marketing Manager2017-02-14 00:00:052018-05-11 15:20:21Swarovski Measures Ad Campaign Across Media Channels… And It Sparkles!
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Sable Mi, VP, Head of Research and Insights at NinthDecimal, and hear her thoughts on advertising and where the industry is heading. Can you share a bit about your career/background prior to […]
Webinar Round-Up: Full-Funnel Attribution Success & Future of Television
/in Blog /by Laura Bowers, Marketing ManagerEverything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]
NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorAs featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]
Announcing our Partnership with Affinity Solutions
/in Blog /by Laura Bowers, Marketing ManagerWe’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here. To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts […]
Carat Makes The Grade at 9DU
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorSchool was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology. Teacher Cat Davenport got the Carat team’s gears cranking on how to […]
9Dialogues: Featuring Ryan Kanterman
/in Blog /by Katie Oakes, Product Marketing Manager9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]
NinthDecimal Infographic: DC Movers, The Data Behind the President’s First 100 Days in Office
/in Blog /by NinthDecimalMillennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First 100 Days in Office Following the 100th day of a new administration in the United States, Americans typically take time to re-evaluate the latest inhabitant of the White House and consider what the events of the first few months could […]
9Dialogues: Featuring Liam Beesley
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Liam Beesley, Art Director, Creative, and his insights into creative trends, the next steps for ad units, and favorite campaigns. What is your role within NinthDecimal? I lead the design and production of […]
NinthDecimal and Tru Optik Form An Over-The-Top Partnership
/in Blog /by Laura Bowers, Marketing ManagerWe’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television. that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment. Using Tru Optik’s recently launched OTT Marketing Cloud, marketers now […]
Media Innovator Joins NinthDecimal’s Board of Directors
/in Blog /by Laura Bowers, Marketing ManagerWe’re excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined NinthDecimal’s Board of Directors. Manish brings a wealth of experience and knowledge to our board which is made up of leaders spanning marketing and advertising technology industries. In addition to comScore, […]
Samsung & Starcom Share Location Insights with MMA Audience
/in Blog /by Katie Oakes, Product Marketing ManagerMarketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss the power of location data in today’s marketing programs. The attendees heard how notable brands like Wendy’s, PepsiCo, and Volvo use location data to inform audience targeting. They heard about cutting edge location technology from folks […]
“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerLast week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan. INFronts is a “content, network and device agnostic forum” held for agencies, brand marketers and media buyers alike to discover and deliberate notable advancements in the world of data-driven Marketing & Advertising. In a short […]
9Dialogues: Featuring Nick Salinas
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Nick Salinas, Executive Director of Client Success, and hear his thoughts on customer service and building a team at a “lean and mean” startup. What is your role within NinthDecimal? As Executive […]
Bottoms Up to a High Video Completion Rate
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorIt’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed […]
Partnership With AdColony To Create Immediate Market Growth Opportunities
/in Blog /by Laura Bowers, Marketing ManagerWe’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]
Foot Traffic Verifies NFL Viewership Decline
/in Blog /by Laura Bowers, Marketing ManagerSuper Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]
NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017
/in Blog /by Laura Bowers, Marketing ManagerOn 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion focused on how the partnership succeeds in driving greater value for clients with data, combining offline and online behavior, achieving scale without sacrificing accuracy, and leveraging solutions from both companies to achieve results that matter. Great presentation, Brian! […]
9Dialogues: Featuring Stephanie Vandenberg
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Stephanie Vandenberg, VP, Head of Agency Partnerships at NinthDecimal, and hear her thoughts on agencies, strategic partnerships, and the importance of understanding and leveraging data. What’s the most important thing you’ve noticed […]
Register: Stages of a Digital Marketing Campaign Webinar
/in Blog /by Laura Bowers, Marketing ManagerPutting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains of data to assess campaign results, the success or failure of a campaign is predicated on many factors. Please join NinthDecimal, ShopAdvisor, and Mobee on Tuesday, February 28th at 1pm (EST) for an informative webinar […]
Swarovski Measures Ad Campaign Across Media Channels… And It Sparkles!
/in Blog /by Katie Oakes, Product Marketing ManagerValentine’s Day and Swarovski campaign results are a perfect match! Read more to find out how NinthDecimal helped boost Swarovski’s Mother’s Day promotions. Cross-Channel Campaign Drives 25% Lift in Visits to Swarovski Locations For the all-important Mothers’ Day weekend, Swarovski, a leading jewelry retailer, needed to reach its audience across digital, out-of-home (OOH), and print […]
9Dialogues: Featuring Sable Mi
/in Blog /by Katie Oakes, Product Marketing Manager9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Sable Mi, VP, Head of Research and Insights at NinthDecimal, and hear her thoughts on advertising and where the industry is heading. Can you share a bit about your career/background prior to […]