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NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI®
/in Blog /by Katie Oakes, Product Marketing ManagerA few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]
NinthDecimal Chimes In On 2018 Retail Trends
/in Blog /by Kassidy Keller, Senior Product Marketing ManagereMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s President, David Staas, chimes in on how location data is changing the retail industry’s view of shoppers. “When we look at patterns—such as who are the people coming to the malls, where are the places they live—suddenly, it’s […]
NinthDecimal Takes Center Stage at Programmatic I/O
/in Blog /by Michael Vignapiano, Programmatic CoordinatorLast week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger in New York. For two full days, executives and marketers from top brands, agencies, and publishers gathered to explore the latest trends in digital marketing and advertising technology. The NinthDecimal team was in full force both days starting with a presentation […]
3 Ways to Use CRM Data You’ve Likely Never Considered
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerA few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]
Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorNinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]
NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerOn Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]
Elated at eXelate
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorLast week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]
Webinar: How to Get the Most Out of Your CRM Data
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerOn Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]
9Dialogues: Featuring Brian Kilmer
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Brian Kilmer, SVP of Advanced Television & Central Regional Sales about integrating 9D data within TV buys to meet marketers’ demands of reaching their customers across the new TV ecosystem. What is […]
NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row
/in Blog /by NinthDecimalWe’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, NinthDecimal is not only among the top fifth of private companies in the country to join the prestigious Inc. 5000 but also the highest ranked location intelligence company on this year’s list. With a ranking of #835, we are […]
‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ
/in Blog /by NinthDecimalNeil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]
Webinar Round-Up: Full-Funnel Attribution Success & Future of Television
/in Blog /by Laura Bowers, Marketing ManagerEverything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]
NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorAs featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]
Announcing our Partnership with Affinity Solutions
/in Blog /by Laura Bowers, Marketing ManagerWe’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here. To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts […]
Carat Makes The Grade at 9DU
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorSchool was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology. Teacher Cat Davenport got the Carat team’s gears cranking on how to […]
9Dialogues: Featuring Ryan Kanterman
/in Blog /by Katie Oakes, Product Marketing Manager9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]
NinthDecimal Infographic: DC Movers, The Data Behind the President’s First 100 Days in Office
/in Blog /by NinthDecimalMillennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First 100 Days in Office Following the 100th day of a new administration in the United States, Americans typically take time to re-evaluate the latest inhabitant of the White House and consider what the events of the first few months could […]
9Dialogues: Featuring Liam Beesley
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Liam Beesley, Art Director, Creative, and his insights into creative trends, the next steps for ad units, and favorite campaigns. What is your role within NinthDecimal? I lead the design and production of […]
NinthDecimal and Tru Optik Form An Over-The-Top Partnership
/in Blog /by Laura Bowers, Marketing ManagerWe’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television. that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment. Using Tru Optik’s recently launched OTT Marketing Cloud, marketers now […]
Media Innovator Joins NinthDecimal’s Board of Directors
/in Blog /by Laura Bowers, Marketing ManagerWe’re excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined NinthDecimal’s Board of Directors. Manish brings a wealth of experience and knowledge to our board which is made up of leaders spanning marketing and advertising technology industries. In addition to comScore, […]