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#LifeAtNinthDecimal: Principal For A Day
/in Blog /by NinthDecimalHaving fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal outings not only spur team bonding but allow us to extend creative and impactful conversations outside of traditional office settings and into our communities. This past month a couple of us had […]
Measuring Basketball’s March Madness
/in Blog /by NinthDecimalLike most of the country, all of us here at NinthDecimal were fired up for this year’s March Madness tournament. But besides just cheering for our favorite team and hoping to win our brackets, we were excited for other reasons. We were measuring brands who were sponsoring March Madness campaigns including linear and over-the-top (OTT) video. […]
9D Audience Segment Availability Gets clypd
/in Blog /by NinthDecimalNinthDecimal’s location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing for optimization of marketing spend on linear TV. Marketers can now leverage the same targets they use in mobile, display and video to reach their target audience on the big screen across more than 50 national cable networks and […]
NinthDecimal Named to Inc. 5000 for an Unprecedented Fourth Consecutive Year
/in Blog /by NinthDecimalNinthDecimal again turned heads this month by making the Inc. 5000 list of fastest-growing private companies in the country! It’s an amazing accomplishment in its own right as only a fraction of Inc. 5000 companies have made the list four times! In fact, of the tens of thousands of companies that have applied to the […]
NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown
/in Blog /by NinthDecimalMost people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing its doors forever. When the announcement was made there were plenty of theories about how this could happen to such a beloved brand like Toys “Я” Us. Everything from growing competition to Amazon to […]
NinthDecimal Joins the NAI Board of Directors
/in Blog /by NinthDecimalAt NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy guidelines in 2011 that are widely adopted by the mobile ecosystem today. What’s more, NinthDecimal has been implementing Privacy by Design as a standard way of building products since we launched Location Graph seven years ago. In […]
NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics
/in Blog /by NinthDecimal“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing questions for marketers today, especially any marketer with physical stores. And quite honestly, any marketer whose products are sold in stores. Getting customers through the doors is critical to driving growth. In today’s […]
9Dialogues: Featuring Peter Gent
/in Blog /by Kassidy Keller, Senior Product Marketing Manager“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, growth of offline attribution and the NinthDecimal/The Trade Desk partnership that is helping brands deliver on their marketing strategies. “Together, our integration helps our advertisers solve for common campaign strategies […]
NinthDecimal Continues Its Momentum of Triple Digit Revenue Growth In 2017
/in Blog /by David Staas, PresidentMomentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion NinthDecimal team members bring to our customers every day. Of course, the flip side of momentum is that you are constantly moving and focused on what’s ahead, with sparse moments to look […]
Three Ways to Think Omni-Channel This Year
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerHighlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]
9Dialogues: Featuring Lauren Zukowski
/in Blog /by Kassidy Keller, Senior Product Marketing Manager9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]
NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners
/in Blog /by NinthDecimal ResearchOn average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and when? The results may surprise you! Combining location intelligence and TV ratings, NinthDecimal uncovered viewing trends of diners from the top 5 QSRs that can easily be activated by brands. QSR Diners […]
9Dialogues: Featuring Amy Caplan
/in Blog /by Carl J. Schutt, Product Marketing Coordinator9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Amy Caplan, SVP, Strategic Partnerships about the dramatic changes in advertising while at NinthDecimal and throughout her career. What is your role here at NinthDecimal? My focus is to work with […]
NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI®
/in Blog /by Katie Oakes, Product Marketing ManagerA few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]
NinthDecimal Chimes In On 2018 Retail Trends
/in Blog /by Kassidy Keller, Senior Product Marketing ManagereMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s President, David Staas, chimes in on how location data is changing the retail industry’s view of shoppers. “When we look at patterns—such as who are the people coming to the malls, where are the places they live—suddenly, it’s […]
NinthDecimal Takes Center Stage at Programmatic I/O
/in Blog /by Michael Vignapiano, Programmatic CoordinatorLast week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger in New York. For two full days, executives and marketers from top brands, agencies, and publishers gathered to explore the latest trends in digital marketing and advertising technology. The NinthDecimal team was in full force both days starting with a presentation […]
3 Ways to Use CRM Data You’ve Likely Never Considered
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerA few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]
Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorNinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]
NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party
/in Blog /by Kassidy Keller, Senior Product Marketing ManagerOn Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]
Elated at eXelate
/in Blog /by Carl J. Schutt, Product Marketing CoordinatorLast week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]