Blog

NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics

May 22, 2018/in Blog /by NinthDecimal

“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing questions for marketers today, especially any marketer with physical stores. And quite honestly, any marketer whose products are sold in stores. Getting customers through the doors is critical to driving growth. In today’s […]

9Dialogues: Featuring Peter Gent

April 16, 2018/in Blog /by Kassidy Keller, Senior Product Marketing Manager

“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, growth of offline attribution and the NinthDecimal/The Trade Desk partnership that is helping brands deliver on their marketing strategies. “Together, our integration helps our advertisers solve for common campaign strategies […]

NinthDecimal Continues Its Momentum of Triple Digit Revenue Growth In 2017

March 15, 2018/in Blog /by David Staas, President

Momentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion NinthDecimal team members bring to our customers every day. Of course, the flip side of momentum is that you are constantly moving and focused on what’s ahead, with sparse moments to look […]

Three Ways to Think Omni-Channel This Year

March 8, 2018/in Blog /by Kassidy Keller, Senior Product Marketing Manager

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]

9Dialogues: Featuring Lauren Zukowski

February 15, 2018/in Blog /by Kassidy Keller, Senior Product Marketing Manager

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

January 30, 2018/in Blog /by NinthDecimal Research

On average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and when? The results may surprise you! Combining location intelligence and TV ratings, NinthDecimal uncovered viewing trends of diners from the top 5 QSRs that can easily be activated by brands. QSR Diners […]

9Dialogues: Featuring Amy Caplan

December 5, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Amy Caplan, SVP, Strategic Partnerships about the dramatic changes in advertising while at NinthDecimal and throughout her career. What is your role here at NinthDecimal? My focus is to work with […]

NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI^®

November 15, 2017/in Blog /by Katie Oakes, Product Marketing Manager

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]

NinthDecimal Chimes In On 2018 Retail Trends

November 6, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

eMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s President, David Staas, chimes in on how location data is changing the retail industry’s view of shoppers. “When we look at patterns—such as who are the people coming to the malls, where are the places they live—suddenly, it’s […]

NinthDecimal Takes Center Stage at Programmatic I/O

November 2, 2017/in Blog /by Michael Vignapiano, Programmatic Coordinator

Last week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger in New York. For two full days, executives and marketers from top brands, agencies, and publishers gathered to explore the latest trends in digital marketing and advertising technology. The NinthDecimal team was in full force both days starting with a presentation […]

3 Ways to Use CRM Data You’ve Likely Never Considered

October 17, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

October 10, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

September 29, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]

Elated at eXelate

September 22, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]

Webinar: How to Get the Most Out of Your CRM Data

September 16, 2017/in Blog /by Kassidy Keller, Senior Product Marketing Manager

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]

9Dialogues: Featuring Brian Kilmer

September 6, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Brian Kilmer, SVP of Advanced Television & Central Regional Sales about integrating 9D data within TV buys to meet marketers’ demands of reaching their customers across the new TV ecosystem. What is […]

NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row

August 18, 2017/in Blog /by NinthDecimal

We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, NinthDecimal is not only among the top fifth of private companies in the country to join the prestigious Inc. 5000 but also the highest ranked location intelligence company on this year’s list. With a ranking of #835, we are […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017/in Blog /by NinthDecimal

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

July 7, 2017/in Blog /by Laura Bowers, Marketing Manager

Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

June 30, 2017/in Blog /by Carl J. Schutt, Product Marketing Coordinator

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]