Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign
SAN FRANCISCO — July 23, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the results of its latest report on mobile programmatic advertising, which reveals that more advertisers are taking advantage of the opportunity to target specific mobile audience segments and buying more impressions on average. The “2015 Q1 Mobile Programmatic Insights” report shows that advertisers on average purchased 11.5 times more impressions per mobile programmatic campaign in Q1 2015 compared to the previous quarter, and that 36 percent more advertisers launched mobile programmatic campaigns. The report also revealed that the top buyers of mobile programmatic in Q1 2015 were tech and consumer packaged goods companies. Retail, auto and big box stores led mobile programmatic buying during the holiday season in the previous quarter. With tech companies spending the most on mobile programmatic overall, it’s not surprising that tech enthusiasts were one of the top six targeted audiences, alongside moviegoers, parents of school children, income, ethnicity and healthy living.
Find the full report here.
NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Axiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.