Mobile ROI Measurement Gets Real

Join us at the Mobile Media Summit San Francisco next Tues. Jan 21st. David Staas, JiWire’s president, is participating on the “Mobile ROI Measurement Gets Real” panel with other industry leaders from Digitas, Swirl & Joule from 2:45pm-3:45pm. Greg Sterling of Internet2Go & Opus Research will be moderating.

We look forward to a lively and productive discussion examining the new solutions that are enabling marketers to measure the success of their mobile ad campaigns, as well as hearing each panelists perspective on what’s currently working and what still needs to be done to provide brands with solutions that accurately measure their mobile campaign ROI.

In October, JiWire launched our ROI measurement tool, Location Conversion Index® (LCI®). which enables marketers to truly understand how their mobile ad spend influences customer behavior and results in actual foot traffic. .

Don’t miss out! The conference is almost sold out so register today via the MMS-SF registration page, and join the conversation on Twitter via @MobileMSummit & #MobileMSummitSF. We hope to see you at MMS-SF on the 21st!