NinthDecimal takes privacy seriously. We understand that mobile is personal and requires sensitivity when introducing brands into a consumer’s day-to-day life. That’s why, through our partnership with TRUSTArc and the Digital Advertising Alliance, we provide OBA compliance and AdChoice opt-out options to consumers experiencing mobile ads from our brands and advertisers.
Since pioneering the AdChoice experience with TRUSTArc in 2012, we remain the only mobile ad tech firm to offer a “mobile ad choices” icon and opt-out option with every ad we serve. By adhering to the 4As, DMA, IAB and MMA AdChoices regulations, we’ll help you engage consumers with the most rigorous approach to privacy in mobile.