NinthDecimal’s Closed-Loop TV Planning & Measurement Solutions
Leverage Consumers’ Physical-World Behavior for TV Planning, Retargeting, Tune-in, & Offline Attribution
We’re reinventing TV by providing marketers with solutions that deliver better TV planning, targeting & measurement. Consumer behaviors and content consumption have evolved significantly, yet the TV market place has been slow to adopt and prove ROI — until now.
From planning for upfronts, to activating TV audiences, to measuring the impact of your advertising strategies, NinthDecimal’s data-driven solutions include a comprehensive range of capabilities that span the campaign lifecycle. The four core offerings include:
Directly measure the impact of TV ads on in-store visits.
Build an audience based on real world behavior, and target them on the shows they watch or through addressable TV.
Retarget audiences on mobile or cross-device based on their TV viewership.
Promote a TV show on offline or digital media and measure the tune-in lift.