Location Graph™ Technology
NinthDecimal’s audience intelligence platform, Location Graph™ is a multi-layered learning machine built on data from over one billion anonymized devices to provide advertisers with the best performing audience.
Location data is at the heart of our mobile audience profiles, but is not the only data set. Our platform enhances the location data with a combination of engagement, demographic, contextual, first and third party data, spend data, time of day, day of week and other factors to deliver the audience that is most relevant for your brand. Just as cookies provide a way to combine different data in online, location is the cookie for the mobile ecosystem.
Data Accuracy
The foundation of our location data is precise latitude and longitude. NinthDecimal’s platform is architected around the individual, with the ability to handle data on a level of precision and accuracy unmatched in the industry since day one. This precision allows us to pinpoint exact location and recognize the difference between someone in a store vs. walking by the store or just in the parking lot, even in high-density environments like urban centers.
We do not rely on geo-fences or tiles as the foundation to our data. Such an approach can only place someone nearby a location and results in highly inaccurate audience targeting and measurement. Rather, NinthDecimal has taken the time to accumulate exact property boundaries for virtually the entire United States. Sure, building the infrastructure for the highest level of accuracy is harder work, but at NinthDecimal we feel its necessary for making our customers successful.
One of the most powerful functions of our technology is that Location Graph can bridge 1st and 3rd party data sources. Location Graph can extend our audiences beyond mobile into cross device, programmatic trading platforms and pre-roll mobile video. In the same way that a cookie is not only a great way of collecting browsing history but is also a method by which to sync data across partners (the same can be said for email address), location patterns also provide that data bridge between different companies and data sources.
NinthDecimal’s Location Graph goes beyond just audience targeting. It’s a rich audience intelligence platform that reveals unique insights never before possible. Location Graph can identify shopping patterns, brand loyalty, and competitive conquesting opportunities even before a campaign is run to help shape your media strategy. Our insights can help drive and influence Out-of-Home media, such as showing where your target audience lives, shops, and works.
Location Graph™ offers advertisers more than any other mobile advertising platform, including:
- Mobile Audience Targeting
- Measurement and ROI Solutions
- Insights and Analytics
You know your audience. It’s our mission to help you find, engage, measure and learn more from your audience throughout the entire campaign lifecycle.
