Audience Exposed to Ad Campaign
Audience Visits Store Location
LCI™ Measures Incremental Lift in Store Visits
The LCI™ Advantage
Traditional engagement metrics like click-through rates rarely translate to actual conversion in drive-to-location campaigns. Marketers need precise and scalable data to understand the true path to purchase and advertising’s impact on it.
Why LCI™ is the best measurement solution in the industry:
- Scale of Data: Measurement based on 1 trillion+ data points from 1 billion+ devices, with 500 billion+ new data points and 135 million new unique devices added monthly
- Precision of Data: Proprietary technology delivers the industry’s highest level of accuracy and precision of physical world data
- Strength of Methodology: Impression-based approach measures incremental lift in store visits using 1:1 matched control and exposed audience groups for the most actionable ROI attribution
- Omni-Channel Capabilities: Matching device ownership to the unique individual allows us to understand real world behavior at the user level, giving you the most complete picture of advertising results across mobile, online, and offline channels
How LCI™ Works
Directly attribute incremental store visits to your omni-channel campaigns:
Identify the exposed audience and match each person to an otherwise identical control
Monitor ongoing organic visits vs. campaign-driven visits, accounting for seasonality & outliers (like employees)
Measure incremental lift in store visits to understand offline conversion directly attributed to your campaign
LCI™: Your Measurement Platform
The nation’s top brands, agencies, and publishers are leveraging LCI™ as their standard measurement platform to ensure the most accurate and actionable cross-device attribution and campaign ROI.
Brands and Agencies
Measure and optimize your media strategy, across channels. To accurately understand multi-partner and platform campaign attribution, you need one measurement standard that provides an apples-to-apples comparison of your campaign ROI. LCI™ not only provides you with this measurement standard, but also provides proprietary insights into your consumers’ path to conversion.
Start using LCI™ as your measurement platform today. Contact us to learn more.
Publishers
Understand your audience and prove the effectiveness of advertising on your media. By partnering with NinthDecimal, you’ll be offering your clients the most accurate measurement solution across all channels. LCI™ provides you one platform that can serve as your new measurement standard to deliver a holistic view of client campaign ROI.
Learn more about LCI™ Verified Partner Program
Ready to get started? Join our LCI™ Verified Partner Program today. Contact us to learn how.
