Location Conversion Index™ (LCI™)
Industry’s 1st Omni-Channel Offline Attribution Platform
Connect the physical and digital world for a complete measure of campaign performance
LCI™ is the industry standard for measuring offline conversions. Our unique solution measures consumers’ physical world behavior and attributes incremental store visits directly to your advertising campaigns – whether they’re on digital, TV, direct mail, or all of the above. Gain the insights you need to measure, attribute, and optimize your media spend with the most accurate understanding of campaign ROI available.
Audience Exposed to Ad Campaign
The LCI™ Advantage
Traditional engagement metrics like click-through rates rarely translate to actual conversion in drive-to-location campaigns. Marketers need precise and scalable data to understand the true path to purchase and advertising’s impact on it.
Why LCI™ is the best measurement solution in the industry:
- Scale of Data: Measurement based on 1 trillion+ data points from 1 billion+ devices, with 500 billion+ new data points and 135 million new unique devices added monthly
- Precision of Data: Proprietary technology delivers the industry’s highest level of accuracy and precision of physical world data
- Strength of Methodology: Impression-based approach measures incremental lift in store visits using 1:1 matched control and exposed audience groups for the most actionable ROI attribution
- Omni-Channel Capabilities: Matching device ownership to the unique individual allows us to understand real world behavior at the user level, giving you the most complete picture of advertising results across mobile, online, and offline channels
How LCI™ Works
Directly attribute incremental store visits to your omni-channel campaigns:
LCI™: Your Measurement Platform
The nation’s top brands, agencies, and publishers are leveraging LCI™ as their standard measurement platform to ensure the most accurate and actionable cross-device attribution and campaign ROI.
Brands and Agencies
Measure and optimize your media strategy, across channels. To accurately understand multi-partner and platform campaign attribution, you need one measurement standard that provides an apples-to-apples comparison of your campaign ROI. LCI™ not only provides you with this measurement standard, but also provides proprietary insights into your consumers’ path to conversion.
Start using LCI™ as your measurement platform today. Contact us to learn more.
Understand your audience and prove the effectiveness of advertising on your media. By partnering with NinthDecimal, you’ll be offering your clients the most accurate measurement solution across all channels. LCI™ provides you one platform that can serve as your new measurement standard to deliver a holistic view of client campaign ROI.
Learn more about LCI™ Verified Partner Program
Ready to get started? Join our LCI™ Verified Partner Program today. Contact us to learn how.