Optimize Your Marketing Spend to Maximize Customer Growth
At NinthDecimal, we believe foot traffic attribution is about influencing what is going to happen rather than looking back at what occurred in the past. That’s why our measurement solutions apply real customer growth metrics across all of your marketing spend to help your business generate meaningful ROI.
We Know A Thing or Two About Measurement
Location Conversion Index® (LCI®), NinthDecimal’s flagship measurement product, measures over $500 million in marketing spend annually across mobile, desktop, website, TV, OTT, out-of-home, search and print. Since it was first introduced in 2013, it’s been adopted by leading agencies. Over 250 media companies, TV networks, and digital publishers are integrated with LCI to quantify advertising effectiveness. We base measurement on more than 195 million monthly active users seen in nearly 10 billion locations per day.
Unified View of Campaign Performance
The LCI measurement suite includes three distinct sets of KPIs to help brands realize their marketing goals: