Location Conversion Index® (LCI®)
Offline Attribution Across Marketing Channels
Connect the physical and digital worlds for a complete measure of marketing performance
LCI® is the industry standard for measuring offline conversions. Our unique solution measures consumers’ physical world behavior and attributes incremental store visits directly to your marketing efforts – whether they’re on digital advertising, TV, direct mail, website, search, or all of the above. Gain the insights you need to measure, attribute, and optimize your marketing strategies with the most actionable understanding of campaign ROI available.
The LCI® Advantage
Traditional engagement metrics like click-through rate rarely translate to actual conversion. in drive-to-location campaigns. Marketers need precise and scalable data, along with trusted data science, to understand the true impact marketing and advertising has on offline visitation.
Why LCI® is the most trusted attribution solution in the industry:
- Scale of Data: We base measurement on 6T+ data points from 195M active users each month, covering 87% of the US smartphone-owning population.
- Precision of Data: Proprietary technology delivers the industry’s highest level of accuracy and precision in physical world data.
- Strength of Methodology: We measure incremental lift in store visits using 1:1 matched control and exposed audience groups for the most meaningful measure of ROI.
- Omni-Channel Capabilities: By resolving multiple devices and device IDs to a single user, we attribute at the person level across online and offline channels, giving you the most complete picture of advertising results across mobile, desktop, website, and offline channels.
LCI®: Your Measurement Platform
The nation’s top brands, agencies, and publishers are leveraging LCI® as their standard measurement platform to ensure the most accurate and actionable cross-device attribution and campaign ROI.
Brands and Agencies
Measure and optimize your media strategy, across channels. To accurately understand multi-partner and platform campaign attribution, you need one measurement standard that provides an apples-to-apples comparison of your campaign ROI. LCI® not only provides you with this measurement standard, but also provides proprietary insights into your consumers’ path to conversion.
Start using LCI® as your measurement platform today. Contact us to learn more.
Understand your audience and prove the effectiveness of advertising on your media. By partnering with NinthDecimal, you’ll be offering your clients the most accurate measurement solution across all channels. LCI® provides you one platform that can serve as your new measurement standard to deliver a holistic view of client campaign ROI.
Learn more about LCI® Verified Partner Program
Ready to get started? Join our LCI® Verified Partner Program today. Contact us to learn how.