Visit Metrics (NEW) provide an understanding of how much your exposed audience visits when compared to the general population.
Attribution Metrics demonstrate the incremental foot traffic driven to real-world locations, and the causal effect of advertising.
Campaign Analytics are a collection of insights about your target audience including, user affinities, geographic distribution, and other locations visited.
Visit Metrics work in tandem with NinthDecimal’s widely adopted Attribution Metrics to provide the most effective customer growth engine for advertisers. These new metrics are available sooner and offer more insight for smaller campaigns, while also being ideal for mid-flight optimizations. NinthDecimal is the only company that has both incremental (Attribution Metrics) and indicative (Visit Metrics) KPIs in one unified view.
The LCI® Advantage
Traditional engagement metrics such as click-through rate rarely translate to actual conversion and in drive-to-location campaigns. Marketers need precise and scalable data, along with trusted data science, to understand the true impact marketing and advertising has on offline visitation.
LCI® is the most trusted attribution solution in the industry:
Scale of Data
We base measurement on 6T+ data points from more than 195M active users each month, covering 87% of the U.S. smartphone-owning population.
Physical World Precision Leader
We base measurement on 6T+ data points from more than 195M active users each month, covering 87% of the U.S. smartphone-owning population.
Strength of Methodology
We measure incremental lift in-store visits using 1:1 matched control and exposed audience groups for the most meaningful measure of ROI.
Advanced-Marketing Dashboard
Clients can monitor campaign performance and inform optimizations using the newly revamped LCI® Dashboard, with faster access to data for near real-time campaign decision making.
Omni-Channel Capabilities
Resolving multiple devices and device IDs to each user, we’re able to attribute across on and offline channels, providing a complete view of ad performance from mobile, desktop, display, TV, OTT, out-of-home, and print.
Household Matching Capabilities
Our proprietary mobile-to-household device graph bridges online and offline data on a 1:1 profile basis.
White Glove Customer Service
The entire NinthDecimal team goes above and beyond to bring our clients to the forefront of innovation and ROI-producing results. Our dedicated teams include consultative industry experts, research analysts, product engineers, and data scientists.
LCI®️ Examples & Downloads
LCI®: Your Measurement Platform
NinthDecimal works with leading brands and agencies as well as top-tier publishers across the marketing and advertising industry
Advertisers looking to leverage LCI® measurement to enhance their marketing strategy can contact us to learn more.
Publishers interested in partnering with NinthDecimal to offer their clients the most accurate offline attribution can learn more about our LCI® Verified Partner Program, or contact us for a personal walk through
